Brandwave

Gardena vs Karcher:Which is searched more?

In August 2026, Karcher had more branded searches than Gardena among hose reels worldwide. Karcher was estimated to have 823K branded searches compared to Gardena’s 246K, and held a 70.3% Share of Search versus Gardena’s 21%. These are worldwide searches for English-language branded terms.

Share of Search among hose reels worldwide in August 2026Which is more popular in search, Gardena or Karcher?
Gardena21%246K searches
vs
Karcher70.3%823K searches

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Which is more popular in search, Gardena or Karcher?

Compare the hose reels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gardena and Karcher among hose reels worldwide, by month

Share of Search by month for Karcher, Gardena. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherGardena
Oct 202578.1%15.7%
Nov 202581.5%13.4%
Dec 202580.8%13.2%
Jan 202680.5%13.2%
Feb 202678.4%15.7%
Mar 202675%18.5%
Apr 202670.7%21.3%
May 202662.2%28%
Jun 202661.8%27.7%
Jul 202665.3%23.9%
Aug 202670.3%21%
Sep 2026——

How has the Gardena and Karcher comparison changed over the last 12 months?

  • Karcher was ahead of Gardena in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among hose reels worldwide moved from 15.7% to 21%, and its estimated monthly branded searches moved from 165K to 246K.
  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among hose reels worldwide moved from 78.1% to 70.3%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for hose reels worldwide in August 2026?

  1. In August 2026, Karcher gained estimated Share of Search among hose reels worldwide, from 65.3% to 70.3%.

  2. In August 2026, Gardena lost estimated Share of Search among hose reels worldwide, from 23.9% to 21%.

How each brand is measured

Brandwave collects information about searches that people make online using Gardena’s and Karcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardena

1 branded search term

  • gardena

Karcher

1 branded search term

  • karcher

How the Brand Demand Index is measured

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