LG vs Samsung:Which is searched more?
In September 2026, LG had more branded searches than Samsung among home appliance brands worldwide. LG was estimated to have 386K branded searches compared to Samsung’s 151K, and held a 9.3% Share of Search versus Samsung’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LG or Samsung?
Compare the brands people buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LG, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Beko | LG | Haier | Samsung | Miele | Westinghouse | Fisher & Paykel | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 23.5% | 12.3% | 10.6% | 10.1% | 3.4% | 2.5% | 3% | 0.74% | 0.1% |
| Nov 2025 | 41.6% | 22.7% | 10.2% | 7.3% | 8.4% | 3.4% | 3.1% | 2.5% | 0.62% | 0.08% |
| Dec 2025 | 32.3% | 25.8% | 11.8% | 8.4% | 11.8% | 3.2% | 3.6% | 2.4% | 0.58% | 0.09% |
| Jan 2026 | 32.4% | 26.5% | 11.9% | 10.2% | 9.7% | 3.2% | 2.9% | 2.4% | 0.71% | 0.09% |
| Feb 2026 | 30.9% | 25.5% | 11.4% | 12% | 9.3% | 4.4% | 2.8% | 2.8% | 0.69% | 0.11% |
| Mar 2026 | 33.8% | 22.7% | 10.1% | 12.9% | 10.1% | 4% | 3.1% | 2.5% | 0.75% | 0.1% |
| Apr 2026 | 36.1% | 20.6% | 10.8% | 9.4% | 13.3% | 3.6% | 2.7% | 2.7% | 0.65% | 0.11% |
| May 2026 | 36.1% | 20.6% | 10.8% | 9.4% | 13.3% | 3.6% | 2.7% | 2.7% | 0.65% | 0.11% |
| Jun 2026 | 36.4% | 17.8% | 13.3% | 9.5% | 13.3% | 3.6% | 2.7% | 2.7% | 0.66% | 0.09% |
| Jul 2026 | 31.1% | 22.5% | 14% | 10% | 11.5% | 4.5% | 2.8% | 2.8% | 0.69% | 0.09% |
| Aug 2026 | 36.2% | 21.7% | 10.9% | 11.4% | 8.9% | 4.2% | 3.3% | 2.7% | 0.65% | 0.09% |
| Sep 2026 | 36.3% | 24.8% | 10.9% | 9.3% | 8.9% | 3.6% | 2.7% | 2.7% | 0.66% | 0.09% |
How has the LG and Samsung comparison changed over the last 12 months?
3 findings
- LG was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among home appliance brands worldwide moved from 10.6% to 9.3%, and its estimated monthly branded searches moved from 472K to 386K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home appliance brands worldwide moved from 3.4% to 3.6%, and its estimated monthly branded searches held steady at 151K.
How did search popularity change for home appliance brands worldwide in September 2026?
2 changes
In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 11.4% to 9.3%.
In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 4.2% to 3.6%.
Other head-to-heads among home appliance brands
How each brand is measured
Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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