Brandwave

Beko vs LG:Which is searched more?

In September 2026, Beko had more branded searches than LG among home appliance brands worldwide. Beko was estimated to have 450K branded searches compared to LG’s 386K, and held a 10.9% Share of Search versus LG’s 9.3%. These are worldwide searches for English-language branded terms.

Share of Search among home appliance brands worldwide in September 2026Which is more popular in search, Beko or LG?
Beko10.9%450K searches
vs
LG9.3%386K searches

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Which is more popular in search, Beko or LG?

Compare the brands people buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beko and LG among home appliance brands worldwide, by month

Share of Search by month for Beko, LG. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBekoLGHaierSamsungMieleWestinghouseFisher & PaykelBosch
Oct 202533.7%23.5%12.3%10.6%10.1%3.4%2.5%3%0.74%0.1%
Nov 202541.6%22.7%10.2%7.3%8.4%3.4%3.1%2.5%0.62%0.08%
Dec 202532.3%25.8%11.8%8.4%11.8%3.2%3.6%2.4%0.58%0.09%
Jan 202632.4%26.5%11.9%10.2%9.7%3.2%2.9%2.4%0.71%0.09%
Feb 202630.9%25.5%11.4%12%9.3%4.4%2.8%2.8%0.69%0.11%
Mar 202633.8%22.7%10.1%12.9%10.1%4%3.1%2.5%0.75%0.1%
Apr 202636.1%20.6%10.8%9.4%13.3%3.6%2.7%2.7%0.65%0.11%
May 202636.1%20.6%10.8%9.4%13.3%3.6%2.7%2.7%0.65%0.11%
Jun 202636.4%17.8%13.3%9.5%13.3%3.6%2.7%2.7%0.66%0.09%
Jul 202631.1%22.5%14%10%11.5%4.5%2.8%2.8%0.69%0.09%
Aug 202636.2%21.7%10.9%11.4%8.9%4.2%3.3%2.7%0.65%0.09%
Sep 202636.3%24.8%10.9%9.3%8.9%3.6%2.7%2.7%0.66%0.09%

How has the Beko and LG comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 12 months ending September 2026: LG took it in February 2026, Beko took it in April 2026, LG took it in August 2026, Beko took it in September 2026.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among home appliance brands worldwide moved from 12.3% to 10.9%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among home appliance brands worldwide moved from 10.6% to 9.3%, and its estimated monthly branded searches moved from 472K to 386K.

How did search popularity change for home appliance brands worldwide in September 2026?

  1. In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 11.4% to 9.3%.

  2. In September 2026, Beko rose from 4th to 3rd among home appliance brands worldwide.

Other head-to-heads among home appliance brands

How each brand is measured

Brandwave collects information about searches that people make online using Beko’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko

LG

2 branded search terms

  • lg com
  • lg washing machine

How the Brand Demand Index is measured

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