Brandwave

Arai vs HJC:Which is more popular?

In September 2026, Arai had more branded searches than HJC among helmet visor brands worldwide. Arai had about 110,000 branded searches, while HJC had 74,000. Arai made up 18.1% of all helmet visor brand searches we track, and HJC accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about helmet visor brands, Arai and HJC each appeared in three of the five answers. Arai was mentioned before HJC in two out of three answers.

Among helmet visor brands worldwide in September 2026

Who do people search for more?

Arai, about 49% more searches than HJC

Arai 110K searchesHJC 74K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Arai in 3 of 5HJC in 3 of 5

Who does AI recommend more?

Arai, named ahead of HJC in 2 of 3 answers

Arai first in 2HJC first in 1

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Top helmet visor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arai and HJC were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Arai was listed before HJC in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shoei1st
  2. Pinlock2nd
  3. Arai3rd
  4. HJC4th
  5. AGV5th
  6. Bell6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pinlock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shoei3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AGV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HJC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about helmet visor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arai or HJC more popular in search?

This chart shows how often people search Google for Arai and HJC by name. Each line represents a brand's share of searches for all six helmet visor brands we track, month by month, from English-language searches worldwide.

Arai and HJC among helmet visor brands worldwide, by month

Share of searches by month for Arai, HJC. The figures are in the table below the chart.

View monthly share of searches table
MonthShoeiAGVAraiBellHJCPinlock
Oct 202527%22.1%18%14.8%9.9%8.1%
Nov 202530.5%25%16.7%11.2%9.2%7.5%
Dec 202527.8%22.7%18.5%12.5%10.2%8.3%
Jan 202627.8%22.7%18.5%12.5%10.2%8.3%
Feb 202625.5%20.8%20.8%14%11.4%7.6%
Mar 202628.7%19.2%19.2%12.9%12.9%7.1%
Apr 202628.7%19.2%19.2%12.9%12.9%7.1%
May 202628.7%19.2%19.2%12.9%12.9%7.1%
Jun 202629.3%19.7%19.7%13.2%10.8%7.2%
Jul 202626.5%21.7%21.7%11.9%11.9%6.5%
Aug 202626.5%21.7%21.7%11.9%11.9%6.5%
Sep 202627.2%22.2%18.1%12.2%12.2%8.1%

How has the Arai and HJC comparison changed over the last 12 months?

3 findings
  • Arai was ahead of HJC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arai’s share of searches among helmet visor brands worldwide moved from 18% to 18.1%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, HJC’s share of searches among helmet visor brands worldwide moved from 9.9% to 12.2%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for helmet visor brands worldwide in September 2026?

2 changes
  1. In September 2026, Arai lost share of searches among helmet visor brands worldwide, from 21.7% to 18.1%.

  2. Estimated monthly branded searches for HJC worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arai’s and HJC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arai

1 branded search term

  • arai helmet

HJC

1 branded search term

  • hjc helmet

How the Brand Demand Index is measured

Other head-to-heads among helmet visor brands

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