Milwaukee vs Stihl:Which is more popular?
In September 2026, Milwaukee had more branded searches than Stihl among hedge trimmer brands worldwide. Milwaukee had about 1.8 million branded searches, while Stihl had 1.1 million. Milwaukee made up 28.5% of all hedge trimmer brand searches we track, and Stihl accounted for 17.7%. When we asked ChatGPT and Google AI Overviews about hedge trimmer brands, Milwaukee and Stihl each appeared in three of the five answers. Stihl was mentioned before Milwaukee in three out of four answers that named either.
Who do people search for more?
Milwaukee, about 61% more searches than Stihl
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Stihl, named ahead of Milwaukee in 3 of 4 answers
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Top hedge trimmer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Milwaukee in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Husqvarna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hedge trimmer brands
5 answers
Asked ChatGPT
“Which hedge trimmer brand should I buy?”
Asked ChatGPT
“What are the best hedge trimmer brands?”
Asked ChatGPT
“What's the best hedge trimmer brand for garden trimming?”
Searched Google, AI Overview
“best hedge trimmer”
Searched Google, AI Overview
“cordless hedge trimmer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Milwaukee or Stihl more popular in search?
This chart shows how often people search Google for Milwaukee and Stihl by name. Each line represents a brand's share of searches for all eight hedge trimmer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Stihl | Husqvarna | Makita | Ryobi | DeWalt | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 15.5% | 16.5% | 18% | 10.5% | 9.1% | 0.1% |
| Nov 2025 | 29.4% | 15.3% | 13.1% | 17.6% | 13.7% | 10.8% | 0.09% |
| Dec 2025 | 32.2% | 15.8% | 11.8% | 16% | 12.3% | 11.8% | 0.09% |
| Jan 2026 | 29.1% | 17.2% | 15.9% | 14.7% | 12.4% | 10.7% | 0.1% |
| Feb 2026 | 29.9% | 17.1% | 16.3% | 14.9% | 10.6% | 11% | 0.1% |
| Mar 2026 | 25.6% | 18.8% | 17.1% | 15.4% | 13.5% | 9.4% | 0.1% |
| Apr 2026 | 24.6% | 19.2% | 20.1% | 12.4% | 14.5% | 9% | 0.12% |
| May 2026 | 24.6% | 18.5% | 20.2% | 12.6% | 14.9% | 9.1% | 0.13% |
| Jun 2026 | 25.6% | 19.2% | 17% | 13% | 15.6% | 9.4% | 0.14% |
| Jul 2026 | 29.4% | 18.6% | 16.1% | 12.3% | 14.7% | 8.8% | 0.14% |
| Aug 2026 | 28.1% | 17.9% | 15.4% | 14.3% | 13.8% | 10.3% | 0.12% |
| Sep 2026 | 28.5% | 17.7% | 15.6% | 14.7% | 12.8% | 10.5% | 0.11% |
How has the Milwaukee and Stihl comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Stihl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among hedge trimmer brands worldwide moved from 30.3% to 28.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Stihl’s share of searches among hedge trimmer brands worldwide moved from 15.5% to 17.7%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for hedge trimmer brands worldwide in September 2026?
2 changes
Stihl’s share of searches among hedge trimmer brands worldwide has lost ground for 3 months in a row, from 19.2% to 17.7% in September 2026.
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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