Brandwave

Makita vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than Makita among hedge trimmer brands worldwide. Milwaukee had about 1.8 million branded searches, while Makita had 944,000. Milwaukee made up 28.5% of all hedge trimmer brand searches we track, and Makita accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about hedge trimmer brands, Milwaukee appeared in three of the five answers and Makita in one. Milwaukee was mentioned before Makita in two out of three answers that named either.

Among hedge trimmer brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 94% more searches than Makita

Milwaukee 1.8M searchesMakita 944K searches

Who does AI mention more?

Milwaukee, mentioned in 3 of 5 answers, Makita in 1

Milwaukee in 3 of 5Makita in 1 of 5

Who does AI recommend more?

Milwaukee, named ahead of Makita in 2 of 3 answers

Milwaukee first in 2Makita first in 1

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Top hedge trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before Makita in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Stihl2nd
  3. Milwaukee3rd
  4. Ryobi4th
  5. Husqvarna5th
  6. Makita6th
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hedge trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Makita or Milwaukee more popular in search?

This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all eight hedge trimmer brands we track, month by month, from English-language searches worldwide.

Makita and Milwaukee among hedge trimmer brands worldwide, by month

Share of searches by month for Milwaukee, Makita. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeStihlHusqvarnaMakitaRyobiDeWaltBosch
Oct 202530.3%15.5%16.5%18%10.6%9.1%0.04%
Nov 202529.4%15.3%13.1%17.6%13.7%10.8%0.03%
Dec 202532.2%15.8%11.8%16%12.3%11.8%0.03%
Jan 202629.1%17.2%15.9%14.7%12.4%10.7%0.03%
Feb 202629.9%17.1%16.4%14.9%10.6%11%0.03%
Mar 202625.7%18.8%17.1%15.4%13.6%9.4%0.04%
Apr 202624.6%19.2%20.2%12.4%14.6%9%0.06%
May 202624.6%18.5%20.2%12.6%14.9%9.1%0.07%
Jun 202625.6%19.2%17%13%15.6%9.4%0.09%
Jul 202629.4%18.6%16.1%12.3%14.7%8.8%0.09%
Aug 202628.1%17.9%15.4%14.3%13.8%10.3%0.07%
Sep 202628.5%17.8%15.6%14.7%12.9%10.5%0.06%

How has the Makita and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of Makita in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among hedge trimmer brands worldwide moved from 18% to 14.7%, and its estimated monthly branded searches moved from 1.3M to 944K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among hedge trimmer brands worldwide moved from 30.3% to 28.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for hedge trimmer brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Makita worldwide fell 29% over 12 measured months, from 1.3M to 944K in September 2026.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

3 branded search terms

  • makita
  • makita battery
  • makita drill

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

Other head-to-heads among hedge trimmer brands

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