Brandwave

DeWalt vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than DeWalt among hedge trimmer brands worldwide. Stihl had about 1.1 million branded searches, while DeWalt had 673,000. Stihl made up 17.8% of all hedge trimmer brand searches we track, and DeWalt accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about hedge trimmer brands, DeWalt appeared in all five answers and Stihl in three. DeWalt was mentioned before Stihl in three out of five answers.

Among hedge trimmer brands worldwide in September 2026

Who do people search for more?

Stihl, about 69% more searches than DeWalt

Stihl 1.1M searchesDeWalt 673K searches

Who does AI mention more?

DeWalt, mentioned in every answer we collected

DeWalt in 5 of 5Stihl in 3 of 5

Who does AI recommend more?

DeWalt, named ahead of Stihl in 3 of 5 answers

DeWalt first in 3Stihl first in 2

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Top hedge trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Stihl in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Stihl2nd
  3. Milwaukee3rd
  4. Ryobi4th
  5. Husqvarna5th
  6. Makita6th
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hedge trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Stihl more popular in search?

This chart shows how often people search Google for DeWalt and Stihl by name. Each line represents a brand's share of searches for all eight hedge trimmer brands we track, month by month, from English-language searches worldwide.

DeWalt and Stihl among hedge trimmer brands worldwide, by month

Share of searches by month for Stihl, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeStihlHusqvarnaMakitaRyobiDeWaltBosch
Oct 202530.3%15.5%16.5%18%10.6%9.1%0.04%
Nov 202529.4%15.3%13.1%17.6%13.7%10.8%0.03%
Dec 202532.2%15.8%11.8%16%12.3%11.8%0.03%
Jan 202629.1%17.2%15.9%14.7%12.4%10.7%0.03%
Feb 202629.9%17.1%16.4%14.9%10.6%11%0.03%
Mar 202625.7%18.8%17.1%15.4%13.6%9.4%0.04%
Apr 202624.6%19.2%20.2%12.4%14.6%9%0.06%
May 202624.6%18.5%20.2%12.6%14.9%9.1%0.07%
Jun 202625.6%19.2%17%13%15.6%9.4%0.09%
Jul 202629.4%18.6%16.1%12.3%14.7%8.8%0.09%
Aug 202628.1%17.9%15.4%14.3%13.8%10.3%0.07%
Sep 202628.5%17.8%15.6%14.7%12.9%10.5%0.06%

How has the DeWalt and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among hedge trimmer brands worldwide moved from 9.1% to 10.5%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among hedge trimmer brands worldwide moved from 15.5% to 17.8%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for hedge trimmer brands worldwide in September 2026?

1 change
  1. Stihl’s share of searches among hedge trimmer brands worldwide has lost ground for 3 months in a row, from 19.2% to 17.8% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Stihl

4 branded search terms

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

How the Brand Demand Index is measured

Other head-to-heads among hedge trimmer brands

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