Brandwave

Heatmap and session replay tools:Which brands are most popular in search?

In August 2026, Microsoft Clarity was the most searched among heatmap and session replay tools worldwide, with an estimated 166K branded searches and 68% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Clarity68%
  2. Hotjar21.5%
  3. Fullstory6.4%
  4. Mouseflow2.2%
  5. Lucky Orange1.8%

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Share of SearchLeaderboard

Compare tools for viewing visitor behavior, heatmaps, and website friction. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among heatmap and session replay tools worldwide, by month

Share of Search by month for Microsoft Clarity, Hotjar, Fullstory, Mouseflow. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft ClarityHotjarFullstoryMouseflowLucky Orange
Oct 202539.2%48.8%6.8%2.9%2.4%
Nov 202543.5%44.5%6.2%3.2%2.6%
Dec 202548.2%40.8%5.7%2.9%2.4%
Jan 202649.2%41.2%4.8%2.4%2.4%
Feb 202660.4%28.9%4.9%2.9%3%
Mar 202660%28.5%5%3.6%2.9%
Apr 202659.8%29%5.8%2.9%2.4%
May 202668.7%23.1%3.7%2.2%2.3%
Jun 202661.2%29.3%5.8%2%1.7%
Jul 202669.8%21.9%4.4%2.3%1.5%
Aug 202668%21.5%6.4%2.2%1.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Microsoft Clarity

    68%

    held 1st · 166K estimated branded searches · -0.78% vs prior month · -1.8 points

  2. 2.Hotjar

    21.5%

    held 2nd · 52.4K estimated branded searches · 0% vs prior month · -0.4 points

  3. 3.Fullstory

    6.4%

    held 3rd · 15.5K estimated branded searches · +46.1% vs prior month · +1.9 points

  4. 4.Mouseflow

    2.2%

    held 4th · 5.4K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Lucky Orange

    1.8%

    held 5th · 4.5K estimated branded searches · +22.3% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among heatmap and session replay tools worldwide?

In August 2026, Microsoft Clarity was the most searched among heatmap and session replay tools worldwide, with an estimated 166K branded searches and 68% estimated Share of Search within this set. Hotjar is in 2nd place, 46.5 percentage points behind at 21.5% Share of Search.

Global heatmap and session replay tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Microsoft Clarity39.2% → 68%69.8%Jul 202639.2%Oct 20252nd → 1st
Hotjar48.8% → 21.5%48.8%Oct 202521.5%Aug 20261st → 2nd
Fullstory6.8% → 6.4%6.8%Oct 20253.7%May 20263rd
Mouseflow2.9% → 2.2%3.6%Mar 20262%Jun 20264th
Lucky Orange2.4% → 1.8%3%Feb 20261.5%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among heatmap and session replay tools worldwide increased from 39.2% to 68%.
  • Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among heatmap and session replay tools worldwide decreased from 48.8% to 21.5%.
  • Across the 11 months ending August 2026, Mouseflow’s estimated Share of Search among heatmap and session replay tools worldwide decreased from 2.9% to 2.2%.
  • Across the 11 months ending August 2026, Lucky Orange’s estimated Share of Search among heatmap and session replay tools worldwide decreased from 2.4% to 1.8%.
  • Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 69.8% in July 2026 and was lowest at 39.2% in October 2025.
  • Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 6.8% in October 2025 and was lowest at 3.7% in May 2026.
  • Across the 11 months ending August 2026, Mouseflow’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 3.6% in March 2026 and was lowest at 2% in June 2026.
  • Across the 11 months ending August 2026, Lucky Orange’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 3% in February 2026 and was lowest at 1.5% in July 2026.
  • Across the 11 months ending August 2026, Microsoft Clarity rose from 2nd to 1st among heatmap and session replay tools worldwide.
  • Across the 11 months ending August 2026, Hotjar fell from 1st to 2nd among heatmap and session replay tools worldwide.
  • Across the 11 months ending August 2026, Fullstory held steady: its estimated Share of Search among heatmap and session replay tools worldwide moved less than 0.5 percentage points.

How did search popularity change for heatmap and session replay tools worldwide in August 2026?

  1. In August 2026, Fullstory gained estimated Share of Search among heatmap and session replay tools worldwide, from 4.4% to 6.4%.

  2. In August 2026, Microsoft Clarity lost estimated Share of Search among heatmap and session replay tools worldwide, from 69.8% to 68%.

  3. Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026.

  4. Estimated monthly branded searches for Mouseflow worldwide fell 33.4% over 11 measured months, from 8.1K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Lucky Orange worldwide fell 32.7% over 11 measured months, from 6.7K to 4.5K in August 2026.

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