Bradford White vs Stiebel Eltron:Which is searched more?
In September 2026, Stiebel Eltron had more branded searches than Bradford White among heat pump water heating brands worldwide. Stiebel Eltron had about 74,000 branded searches, while Bradford White had 27,100. Stiebel Eltron made up 30.3% of all heat pump water heating brand searches we track, and Bradford White accounted for 11.1%. These are worldwide searches for English-language branded terms.
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Is Bradford White or Stiebel Eltron more popular in search?
Compare the heat pump water heating brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Stiebel Eltron, Bradford White. The figures are in the table below the chart.
View monthly share of searches table
| Month | A. O. Smith | Stiebel Eltron | Rheem | Bradford White |
|---|---|---|---|---|
| Oct 2025 | 34.5% | 30.9% | 25.3% | 9.3% |
| Nov 2025 | 34.5% | 30.9% | 25.3% | 9.3% |
| Dec 2025 | 38.6% | 26% | 26% | 9.5% |
| Jan 2026 | 33.6% | 33.6% | 22.6% | 10.1% |
| Feb 2026 | 32% | 32.1% | 26.3% | 9.6% |
| Mar 2026 | 32% | 32.1% | 26.3% | 9.6% |
| Apr 2026 | 32.1% | 28.7% | 28.7% | 10.5% |
| May 2026 | 32.7% | 29.3% | 29.3% | 8.8% |
| Jun 2026 | 32.7% | 29.3% | 29.3% | 8.8% |
| Jul 2026 | 32.7% | 29.3% | 29.3% | 8.8% |
| Aug 2026 | 32.7% | 29.3% | 29.3% | 8.8% |
| Sep 2026 | 33.8% | 30.3% | 24.8% | 11.1% |
How has the Bradford White and Stiebel Eltron comparison changed over the last 12 months?
3 findings
- Stiebel Eltron was ahead of Bradford White in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bradford White’s share of searches among heat pump water heating brands worldwide moved from 9.3% to 11.1%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Stiebel Eltron’s share of searches among heat pump water heating brands worldwide moved from 30.9% to 30.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for heat pump water heating brands worldwide in September 2026?
2 changes
In September 2026, Stiebel Eltron overtook Rheem to rank 2nd among heat pump water heating brands worldwide, with 30.3% of the searches.
In September 2026, Bradford White gained share of searches among heat pump water heating brands worldwide, from 8.8% to 11.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bradford White’s and Stiebel Eltron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bradford White
1 branded search term
- bradford white
Stiebel Eltron
1 branded search term
- stiebel eltron
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