Brandwave

A. O. Smith vs Stiebel Eltron:Which is more popular?

In September 2026, A. O. Smith had more branded searches than Stiebel Eltron among heat pump water heating brands worldwide. A. O. Smith had about 82,600 branded searches, while Stiebel Eltron had 74,000. A. O. Smith made up 33.8% of all heat pump water heating brand searches we track, and Stiebel Eltron accounted for 30.3%. When we asked ChatGPT and Google AI Overviews about heat pump water heating brands, A. O. Smith appeared in four of the five answers and Stiebel Eltron in one. A. O. Smith was mentioned before Stiebel Eltron in every answer.

Among heat pump water heating brands worldwide in September 2026

Who do people search for more?

A. O. Smith, about 12% more searches than Stiebel Eltron

A. O. Smith 82.6K searchesStiebel Eltron 74K searches

Who does AI mention more?

A. O. Smith, mentioned in 4 of 5 answers, Stiebel Eltron in 1

A. O. Smith in 4 of 5Stiebel Eltron in 1 of 5

Who does AI recommend more?

A. O. Smith, named ahead of Stiebel Eltron in every answer

A. O. Smith first in 4Stiebel Eltron never first

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Top heat pump water heating brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, A. O. Smith was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stiebel Eltron was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. A. O. Smith was listed before Stiebel Eltron in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rheem1st
  2. A. O. Smith2nd
  3. Bradford White3rd
  4. Stiebel Eltron4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rheem5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • A. O. Smith4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bradford White3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stiebel Eltron1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat pump water heating brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is A. O. Smith or Stiebel Eltron more popular in search?

This chart shows how often people search Google for A. O. Smith and Stiebel Eltron by name. Each line represents a brand's share of searches for all five heat pump water heating brands we track, month by month, from English-language searches worldwide.

A. O. Smith and Stiebel Eltron among heat pump water heating brands worldwide, by month

Share of searches by month for A. O. Smith, Stiebel Eltron. The figures are in the table below the chart.

View monthly share of searches table
MonthA. O. SmithStiebel EltronRheemBradford White
Oct 202534.5%30.9%25.3%9.3%
Nov 202534.5%30.9%25.3%9.3%
Dec 202538.6%26%26%9.5%
Jan 202633.6%33.6%22.6%10.1%
Feb 202632%32.1%26.3%9.6%
Mar 202632%32.1%26.3%9.6%
Apr 202632.1%28.7%28.7%10.5%
May 202632.7%29.3%29.3%8.8%
Jun 202632.7%29.3%29.3%8.8%
Jul 202632.7%29.3%29.3%8.8%
Aug 202632.7%29.3%29.3%8.8%
Sep 202633.8%30.3%24.8%11.1%

How has the A. O. Smith and Stiebel Eltron comparison changed over the last 12 months?

3 findings

How did search popularity change for heat pump water heating brands worldwide in September 2026?

2 changes
  1. In September 2026, Stiebel Eltron overtook Rheem to rank 2nd among heat pump water heating brands worldwide, with 30.3% of the searches.

  2. In September 2026, A. O. Smith gained share of searches among heat pump water heating brands worldwide, from 32.7% to 33.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using A. O. Smith’s and Stiebel Eltron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

A. O. Smith

2 branded search terms

  • a o smith
  • ao smith water heater

Stiebel Eltron

1 branded search term

  • stiebel eltron

How the Brand Demand Index is measured

Other head-to-heads among heat pump water heating brands

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