Brandwave

Bradford White vs Rheem:Which is more popular?

In September 2026, Rheem had more branded searches than Bradford White among heat pump water heating brands worldwide. Rheem had about 60,500 branded searches, while Bradford White had 27,100. Rheem made up 24.8% of all heat pump water heating brand searches we track, and Bradford White accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about heat pump water heating brands, Rheem appeared in all five answers and Bradford White in three. Rheem was mentioned before Bradford White in every answer.

Among heat pump water heating brands worldwide in September 2026

Who do people search for more?

Rheem, about 2 searches for every 1 for Bradford White

Rheem 60.5K searchesBradford White 27.1K searches

Who does AI mention more?

Rheem, mentioned in every answer we collected

Rheem in 5 of 5Bradford White in 3 of 5

Who does AI recommend more?

Rheem, named ahead of Bradford White in every answer

Rheem first in 4Bradford White never first

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Top heat pump water heating brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rheem appeared in all five answers. Bradford White was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rheem was listed before Bradford White in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rheem1st
  2. A. O. Smith2nd
  3. Bradford White3rd
  4. Stiebel Eltron4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rheem5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • A. O. Smith4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bradford White3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stiebel Eltron1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat pump water heating brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bradford White or Rheem more popular in search?

This chart shows how often people search Google for Bradford White and Rheem by name. Each line represents a brand's share of searches for all five heat pump water heating brands we track, month by month, from English-language searches worldwide.

Bradford White and Rheem among heat pump water heating brands worldwide, by month

Share of searches by month for Rheem, Bradford White. The figures are in the table below the chart.

View monthly share of searches table
MonthA. O. SmithStiebel EltronRheemBradford White
Oct 202534.5%30.9%25.3%9.3%
Nov 202534.5%30.9%25.3%9.3%
Dec 202538.6%26%26%9.5%
Jan 202633.6%33.6%22.6%10.1%
Feb 202632%32.1%26.3%9.6%
Mar 202632%32.1%26.3%9.6%
Apr 202632.1%28.7%28.7%10.5%
May 202632.7%29.3%29.3%8.8%
Jun 202632.7%29.3%29.3%8.8%
Jul 202632.7%29.3%29.3%8.8%
Aug 202632.7%29.3%29.3%8.8%
Sep 202633.8%30.3%24.8%11.1%

How has the Bradford White and Rheem comparison changed over the last 12 months?

3 findings

How did search popularity change for heat pump water heating brands worldwide in September 2026?

3 changes

  1. In September 2026, Stiebel Eltron overtook Rheem to rank 2nd among heat pump water heating brands worldwide, with 30.3% of the searches.

  2. In September 2026, Bradford White gained share of searches among heat pump water heating brands worldwide, from 8.8% to 11.1%.

  3. In September 2026, Rheem lost share of searches among heat pump water heating brands worldwide, from 29.3% to 24.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bradford White’s and Rheem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bradford White

1 branded search term

  • bradford white

Rheem

1 branded search term

  • rheem

How the Brand Demand Index is measured

Other head-to-heads among heat pump water heating brands

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