Ada vs Toto:Which is searched more?
In September 2026, Toto had more branded searches than Ada among hand Dryer brands worldwide. Toto was estimated to have 3.4M branded searches compared to Ada’s 1M, and held a 21.7% Share of Search versus Ada’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ada or Toto?
Compare the hand dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toto, Ada. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Toto | Mitsubishi | Ada | Alpine | Dolphin | Jet |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 24.1% | 16.1% | 5.9% | 4% | 0.04% | 0.05% |
| Nov 2025 | 61.8% | 18.6% | 12.5% | 4.6% | 2.5% | 0.02% | 0.04% |
| Dec 2025 | 60.9% | 20.4% | 11.2% | 4.1% | 3.4% | 0.03% | 0.03% |
| Jan 2026 | 52.3% | 22.9% | 15.3% | 5.6% | 3.8% | 0.04% | 0.05% |
| Feb 2026 | 46.9% | 26.5% | 17.7% | 5.3% | 3.6% | 0.04% | 0.04% |
| Mar 2026 | 43.2% | 30.1% | 16.5% | 6% | 4.1% | 0.06% | 0.04% |
| Apr 2026 | 41.6% | 30.9% | 17% | 6.2% | 4.2% | 0.07% | 0.04% |
| May 2026 | 41.7% | 30.9% | 16.9% | 6.2% | 4.2% | 0.14% | 0.03% |
| Jun 2026 | 42.9% | 31.9% | 14.3% | 6.4% | 4.3% | 0.12% | 0.03% |
| Jul 2026 | 43.8% | 29.8% | 16.3% | 6% | 4% | 0.09% | 0.04% |
| Aug 2026 | 47.3% | 26.2% | 17.6% | 5.3% | 3.5% | 0.08% | 0.06% |
| Sep 2026 | 52.8% | 21.7% | 14.5% | 6.5% | 4.4% | 0.06% | 0.04% |
How has the Ada and Toto comparison changed over the last 12 months?
3 findings
- Toto was ahead of Ada in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ada’s estimated Share of Search among hand Dryer brands worldwide moved from 5.9% to 6.5%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Toto’s estimated Share of Search among hand Dryer brands worldwide moved from 24.1% to 21.7%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for hand Dryer brands worldwide in September 2026?
2 changes
In September 2026, Ada gained estimated Share of Search among hand Dryer brands worldwide, from 5.3% to 6.5%.
In September 2026, Toto lost estimated Share of Search among hand Dryer brands worldwide, from 26.2% to 21.7%.
Other head-to-heads among hand Dryer brands
How each brand is measured
Brandwave collects information about searches that people make online using Ada’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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