Mitsubishi vs Toto:Which is searched more?

Name: Mitsubishi vs Toto: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Toto had more branded searches than Mitsubishi among hand Dryer brands worldwide. Toto was estimated to have 3.4M branded searches compared to Mitsubishi’s 2.2M, and held a 24.4% Share of Search versus Mitsubishi’s 16.3%. These are worldwide searches for English-language branded terms.

Share of Search among hand Dryer brands worldwide in September 2026Which is more popular in search, Mitsubishi or Toto?

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Which is more popular in search, Mitsubishi or Toto?

Compare the hand dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mitsubishi and Toto among hand Dryer brands worldwide, by month

Month	Dyson	Toto	Mitsubishi
Oct 2025	55.4%	26.7%	17.9%
Nov 2025	66.6%	20%	13.4%
Dec 2025	65.9%	22%	12.1%
Jan 2026	57.7%	25.3%	17%
Feb 2026	51.5%	29.1%	19.5%
Mar 2026	48.1%	33.5%	18.4%
Apr 2026	46.5%	34.6%	18.9%
May 2026	46.6%	34.5%	18.9%
Jun 2026	48.2%	35.8%	16%
Jul 2026	48.7%	33.2%	18.2%
Aug 2026	51.9%	28.8%	19.3%
Sep 2026	59.3%	24.4%	16.3%

How has the Mitsubishi and Toto comparison changed over the last 12 months?

3 findings

Toto was ahead of Mitsubishi in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among hand Dryer brands worldwide moved from 17.9% to 16.3%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
Across the 12 months ending September 2026, Toto’s estimated Share of Search among hand Dryer brands worldwide moved from 26.7% to 24.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

How did search popularity change for hand Dryer brands worldwide in September 2026?

2 changes

In September 2026, Toto lost estimated Share of Search among hand Dryer brands worldwide, from 28.8% to 24.4%.
In September 2026, Mitsubishi lost estimated Share of Search among hand Dryer brands worldwide, from 19.3% to 16.3%.

Other head-to-heads among hand Dryer brands

How each brand is measured

Brandwave collects information about searches that people make online using Mitsubishi’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.