Brandwave

Dyson vs Toto:Which is searched more?

Dyson and Toto do not both have a measured month among hand dryer brands worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search among hand dryer brands worldwide in September 2026Which is more popular in search, Dyson or Toto?
Dyson78.4%8.1M searches
vs
Toto—Not measured this month

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Which is more popular in search, Dyson or Toto?

Compare the hand dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dyson and Toto among hand dryer brands worldwide, by month

Share of Search by month for Dyson, Toto. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMitsubishiToto
Oct 202575.6%24.4%—
Nov 202583.2%16.8%—
Dec 202584.5%15.5%—
Jan 202677.3%22.7%—
Feb 202672.6%27.4%—
Mar 202672.3%27.7%—
Apr 202671.1%28.9%—
May 202671.1%28.9%—
Jun 202675%25%—
Jul 202672.8%27.2%—
Aug 202672.9%27.1%—
Sep 202678.4%21.6%—

How has the Dyson and Toto comparison changed over the last 12 months?

  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among hand dryer brands worldwide moved from 75.6% to 78.4%, and its estimated monthly branded searches moved from 8.5M to 8.1M.

How did search popularity change for hand dryer brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among hand dryer brands worldwide, from 72.9% to 78.4%.

Other head-to-heads among hand dryer brands

How each brand is measured

Brandwave collects information about searches that people make online using Dyson’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dyson

11 branded search terms

  • dyson
  • dyson airwrap
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

Toto

4 branded search terms

  • toto hand dryer
  • toto seat
  • toto toilet
  • toto toilet seat

How the Brand Demand Index is measured

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