Brandwave

Hair colour brands:Which are searched most?

L'Oréal Paris and Redken share the highest estimated Share of Search among hair colour brands worldwide, at 29.6% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. L'Oréal Paris29.6%
  2. Redken29.6%
  3. Revlon19.8%
  4. Manic Panic10.8%
  5. Ginger4.7%
  6. Garnier Nutrisse2.7%
  7. Clairol1.2%
  8. Schwarzkopf0.8%
  9. Wella0.8%

Follow hair colour brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the at-home hair dye and colour brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hair colour brands worldwide, by month

Share of Search by month for L'Oréal Paris, Redken, Revlon, Manic Panic, Ginger, Garnier Nutrisse. The figures are in the table below the chart.

View monthly share of search table
MonthL'Oréal ParisRedkenRevlonManic PanicGingerGarnier NutrisseClairolSchwarzkopfWella
Oct 202527.4%27.4%22.4%10%7%2.5%1.3%0.9%0.9%
Nov 202526.1%31.9%21.3%9.5%6.7%1.9%1%0.7%0.86%
Dec 202526.2%32.1%21.4%9.6%5.5%2.4%1.1%0.71%1.1%
Jan 202629.4%29.4%19.7%10.8%5.9%2.2%0.97%0.65%0.97%
Feb 202625.3%30.9%20.7%11.3%6.2%2.3%1%1%1.2%
Mar 202626.7%32.6%17.8%12%5.6%2.4%0.88%1.1%1.1%
Apr 202624.6%30.1%20.1%13.5%6.1%2.7%0.99%0.99%0.99%
May 202624.8%30.3%20.3%13.6%6.1%2.2%0.82%1%0.82%
Jun 202625.9%31.7%17.4%14.2%5.2%2.3%1%1.3%1%
Jul 202624%29.3%19.6%16.1%4.8%2.6%0.96%1.4%1.2%
Aug 202624.8%30.4%20.3%13.6%5%2.7%1.2%1%1%
Sep 202629.6%29.6%19.8%10.8%4.7%2.7%1.2%0.8%0.8%

This month’s ranking, September 2026

  1. 1.L'Oréal Paris

    29.6%

    Moved from 2nd to 1st. 301K estimated branded searches, +22.4% vs prior month. Share +4.8 points.

  2. 2.Redken

    29.6%

    Moved from 1st to 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Revlon

    19.8%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Manic Panic

    10.8%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.8 points.

  5. 5.Ginger

    4.7%

    Held 5th. 48K estimated branded searches, -3.3% vs prior month. Share -0.3 points.

  6. 6.Garnier Nutrisse

    2.7%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Clairol

    1.2%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Schwarzkopf

    0.8%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Wella

    0.8%

    Held 9th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among hair colour brands worldwide?

L'Oréal Paris and Redken share the highest estimated Share of Search among hair colour brands worldwide, at 29.6% in September 2026.

Global hair colour brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
L'Oréal Paris27.4% → 29.6%29.6%Sep 202624%Jul 20261st
Redken27.4% → 29.6%32.6%Mar 202627.4%Oct 20252nd
Revlon22.4% → 19.8%22.4%Oct 202517.4%Jun 20263rd
Manic Panic10% → 10.8%16.1%Jul 20269.5%Nov 20254th
Ginger7% → 4.7%7%Oct 20254.7%Sep 20265th
Garnier Nutrisse2.5% → 2.7%2.7%Aug 20261.9%Nov 20256th
Clairol1.3% → 1.2%1.3%Oct 20250.82%May 20267th
Schwarzkopf0.9% → 0.8%1.4%Jul 20260.65%Jan 20268th
Wella0.9% → 0.8%1.2%Feb 20260.8%Sep 20269th

Each finding as a sentence

  • Across the 12 months ending September 2026, L'Oréal Paris’ estimated Share of Search among hair colour brands worldwide increased from 27.4% to 29.6%.
  • Across the 12 months ending September 2026, Redken’s estimated Share of Search among hair colour brands worldwide increased from 27.4% to 29.6%.
  • Across the 12 months ending September 2026, Revlon’s estimated Share of Search among hair colour brands worldwide decreased from 22.4% to 19.8%.
  • Across the 12 months ending September 2026, Manic Panic’s estimated Share of Search among hair colour brands worldwide increased from 10% to 10.8%.
  • Across the 12 months ending September 2026, Ginger’s estimated Share of Search among hair colour brands worldwide decreased from 7% to 4.7%.
  • Across the 12 months ending September 2026, L'Oréal Paris’ estimated Share of Search among hair colour brands worldwide peaked at 29.6% in September 2026 and was lowest at 24% in July 2026.
  • Across the 12 months ending September 2026, Redken’s estimated Share of Search among hair colour brands worldwide peaked at 32.6% in March 2026 and was lowest at 27.4% in October 2025.
  • Across the 12 months ending September 2026, Revlon’s estimated Share of Search among hair colour brands worldwide peaked at 22.4% in October 2025 and was lowest at 17.4% in June 2026.
  • Across the 12 months ending September 2026, Manic Panic’s estimated Share of Search among hair colour brands worldwide peaked at 16.1% in July 2026 and was lowest at 9.5% in November 2025.
  • Across the 12 months ending September 2026, Garnier Nutrisse, Clairol, Schwarzkopf and Wella held steady: their estimated Share of Search among hair colour brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hair colour brands worldwide in September 2026?

  1. In September 2026, L'Oréal Paris overtook Redken to become the leader among hair colour brands worldwide, with 29.6% estimated Share of Search.

  2. In September 2026, Manic Panic lost estimated Share of Search among hair colour brands worldwide, from 13.6% to 10.8%.

  3. In September 2026, Redken lost estimated Share of Search among hair colour brands worldwide, from 30.4% to 29.6%.

  4. Estimated monthly branded searches for Ginger worldwide fell 37.8% over 12 measured months, from 77.2K to 48K in September 2026.

  5. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  6. Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  7. Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  8. Estimated monthly branded searches for Wella worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free