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Greeting cards:Which are searched most?

In August 2026, Card Factory was the most searched among greeting cards worldwide, with an estimated 550K branded searches and 61.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Card Factory61.5%
  2. Funky Pigeon22.5%
  3. American Greetings6.8%
  4. Moonpig6.8%
  5. Hallmark2%
  6. Papyrus0.49%

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Share of SearchLeaderboard

Compare the greeting cards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among greeting cards worldwide, by month

Share of Search by month for Card Factory, Funky Pigeon, American Greetings, Moonpig, Hallmark. The figures are in the table below the chart.

View monthly share of search table
MonthCard FactoryFunky PigeonAmerican GreetingsMoonpigHallmarkPapyrus
Oct 202556.8%20.8%7.6%11.4%2.8%0.56%
Nov 202557.1%20.9%7.7%11.5%2.3%0.56%
Dec 202559.1%21.8%6.5%9.8%2.4%0.48%
Jan 202660.8%22.2%6.7%6.7%3%0.6%
Feb 202653.4%29.2%7.2%7.2%2.6%0.43%
Mar 202658.4%26.1%5.3%7.9%1.9%0.38%
Apr 202654.2%24.2%8.9%8.9%3.3%0.53%
May 202660.2%22%8.1%6.6%2.4%0.59%
Jun 202658.6%26.2%6.4%6.4%1.9%0.38%
Jul 202661.5%22.5%6.8%6.8%2%0.49%
Aug 202661.5%22.5%6.8%6.8%2%0.49%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Card Factory

    61.5%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Funky Pigeon

    22.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.American Greetings

    6.8%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Moonpig

    6.8%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hallmark

    2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Papyrus

    0.49%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among greeting cards worldwide?

In August 2026, Card Factory was the most searched among greeting cards worldwide, with an estimated 550K branded searches and 61.5% estimated Share of Search within this set. Funky Pigeon is in 2nd place, 39 percentage points behind at 22.5% Share of Search.

Global greeting cards, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Card Factory56.8% → 61.5%61.5%Jul 202653.4%Feb 20261st
Funky Pigeon20.8% → 22.5%29.2%Feb 202620.8%Oct 20252nd
American Greetings7.6% → 6.8%8.9%Apr 20265.3%Mar 20264th → 3rd
Moonpig11.4% → 6.8%11.5%Nov 20256.4%Jun 20263rd → 4th
Hallmark2.8% → 2%3.3%Apr 20261.9%Mar 20265th
Papyrus0.56% → 0.49%0.6%Jan 20260.38%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Card Factory’s estimated Share of Search among greeting cards worldwide increased from 56.8% to 61.5%.
  • Across the 11 months ending August 2026, Funky Pigeon’s estimated Share of Search among greeting cards worldwide increased from 20.8% to 22.5%.
  • Across the 11 months ending August 2026, American Greetings’ estimated Share of Search among greeting cards worldwide decreased from 7.6% to 6.8%.
  • Across the 11 months ending August 2026, Moonpig’s estimated Share of Search among greeting cards worldwide decreased from 11.4% to 6.8%.
  • Across the 11 months ending August 2026, Hallmark’s estimated Share of Search among greeting cards worldwide decreased from 2.8% to 2%.
  • Across the 11 months ending August 2026, Card Factory’s estimated Share of Search among greeting cards worldwide peaked at 61.5% in July 2026 and was lowest at 53.4% in February 2026.
  • Across the 11 months ending August 2026, Funky Pigeon’s estimated Share of Search among greeting cards worldwide peaked at 29.2% in February 2026 and was lowest at 20.8% in October 2025.
  • Across the 11 months ending August 2026, American Greetings’ estimated Share of Search among greeting cards worldwide peaked at 8.9% in April 2026 and was lowest at 5.3% in March 2026.
  • Across the 11 months ending August 2026, Moonpig’s estimated Share of Search among greeting cards worldwide peaked at 11.5% in November 2025 and was lowest at 6.4% in June 2026.
  • Across the 11 months ending August 2026, Hallmark’s estimated Share of Search among greeting cards worldwide peaked at 3.3% in April 2026 and was lowest at 1.9% in March 2026.
  • Across the 11 months ending August 2026, American Greetings rose from 4th to 3rd among greeting cards worldwide.
  • Across the 11 months ending August 2026, Moonpig fell from 3rd to 4th among greeting cards worldwide.
  • Across the 11 months ending August 2026, Papyrus held steady: its estimated Share of Search among greeting cards worldwide moved less than 0.5 percentage points.

How did search popularity change for greeting cards worldwide in August 2026?

  1. Estimated monthly branded searches for Moonpig worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.

  2. Estimated monthly branded searches for Hallmark worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Papyrus worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

  4. Estimated monthly branded searches for American Greetings worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

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