How popular isAmerican Greetings in search?
In August 2026, there were an estimated 60.5K branded searches for American Greetings worldwide which is down 18.2% over the last 11 months. American Greetings holds 6.8% estimated Share of Search among greeting cards worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Card Factory61.5%Funky Pigeon22.5%
American Greetings6.8%
Moonpig6.8%
Hallmark2%
Papyrus0.49%
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Which greeting cards compete with American Greetings?
Share of Search by month for Card Factory, Funky Pigeon, American Greetings, Moonpig, Hallmark. The figures are in the table below the chart.
View monthly share of search table
| Month | Card Factory | Funky Pigeon | American Greetings | Moonpig | Hallmark | Papyrus |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 20.8% | 7.6% | 11.4% | 2.8% | 0.56% |
| Nov 2025 | 57.1% | 20.9% | 7.7% | 11.5% | 2.3% | 0.56% |
| Dec 2025 | 59.1% | 21.8% | 6.5% | 9.8% | 2.4% | 0.48% |
| Jan 2026 | 60.8% | 22.2% | 6.7% | 6.7% | 3% | 0.6% |
| Feb 2026 | 53.4% | 29.2% | 7.2% | 7.2% | 2.6% | 0.43% |
| Mar 2026 | 58.4% | 26.1% | 5.3% | 7.9% | 1.9% | 0.38% |
| Apr 2026 | 54.2% | 24.2% | 8.9% | 8.9% | 3.3% | 0.53% |
| May 2026 | 60.2% | 22% | 8.1% | 6.6% | 2.4% | 0.59% |
| Jun 2026 | 58.6% | 26.2% | 6.4% | 6.4% | 1.9% | 0.38% |
| Jul 2026 | 61.5% | 22.5% | 6.8% | 6.8% | 2% | 0.49% |
| Aug 2026 | 61.5% | 22.5% | 6.8% | 6.8% | 2% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 550K | 0% | 0 points | |
| 2, held 2nd | 22.5% | 201K | 0% | 0 points | |
| 3, held 3rd | 6.8% | 60.5K | 0% | 0 points | |
| 4, held 4th | 6.8% | 60.5K | 0% | 0 points | |
| 5, held 5th | 2% | 18.1K | 0% | 0 points | |
| 6, held 6th | 0.49% | 4.4K | 0% | 0 points |
61.5%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
22.5%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
6.8%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Moonpig6.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Hallmark2%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Papyrus0.49%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between American Greetings and its closest rivals
- American Greetings vs Card Factory: compare search popularity
- American Greetings vs Moonpig: compare search popularity
- American Greetings vs Hallmark: compare search popularity
- American Greetings vs Papyrus: compare search popularity
- Compare American Greetings with any brand
How has branded search demand for American Greetings changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for American Greetings worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, American Greetings’ estimated Share of Search among greeting cards worldwide decreased from 7.6% to 6.8%.
- Across the 11 months ending August 2026, American Greetings’ estimated Share of Search among greeting cards worldwide peaked at 8.9% in April 2026 and was lowest at 5.3% in March 2026.
- Across the 11 months ending August 2026, American Greetings rose from 4th to 3rd among greeting cards worldwide.
How did search popularity change for greeting cards worldwide in August 2026?
4 changes
Estimated monthly branded searches for Moonpig worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.
Estimated monthly branded searches for Hallmark worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
Estimated monthly branded searches for Papyrus worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
Estimated monthly branded searches for American Greetings worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
How is American Greetings measured?
Brandwave collects information about searches that people make online using American Greetings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- american greetings
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