American Greetings vs Moonpig:Which is more popular by branded search?
In August 2026, American Greetings and Moonpig were level on Share of Search among greeting cards worldwide, with an estimated 60.5K branded searches each, at 6.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, American Greetings or Moonpig?
Compare the greeting cards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for American Greetings, Moonpig. The figures are in the table below the chart.
View monthly share of search table
| Month | Card Factory | Funky Pigeon | American Greetings | Moonpig | Hallmark | Papyrus |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 20.8% | 7.6% | 11.4% | 2.8% | 0.56% |
| Nov 2025 | 57.1% | 20.9% | 7.7% | 11.5% | 2.3% | 0.56% |
| Dec 2025 | 59.1% | 21.8% | 6.5% | 9.8% | 2.4% | 0.48% |
| Jan 2026 | 60.8% | 22.2% | 6.7% | 6.7% | 3% | 0.6% |
| Feb 2026 | 53.4% | 29.2% | 7.2% | 7.2% | 2.6% | 0.43% |
| Mar 2026 | 58.4% | 26.1% | 5.3% | 7.9% | 1.9% | 0.38% |
| Apr 2026 | 54.2% | 24.2% | 8.9% | 8.9% | 3.3% | 0.53% |
| May 2026 | 60.2% | 22% | 8.1% | 6.6% | 2.4% | 0.59% |
| Jun 2026 | 58.6% | 26.2% | 6.4% | 6.4% | 1.9% | 0.38% |
| Jul 2026 | 61.5% | 22.5% | 6.8% | 6.8% | 2% | 0.49% |
| Aug 2026 | 61.5% | 22.5% | 6.8% | 6.8% | 2% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
How has the American Greetings and Moonpig comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: American Greetings took it in May 2026.
- Across the 11 months ending August 2026, American Greetings’ estimated Share of Search among greeting cards worldwide moved from 7.6% to 6.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Moonpig’s estimated Share of Search among greeting cards worldwide moved from 11.4% to 6.8%, and its estimated monthly branded searches moved from 110K to 60.5K.
How did search popularity change for greeting cards worldwide in August 2026?
2 changes
Estimated monthly branded searches for Moonpig worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.
Estimated monthly branded searches for American Greetings worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using American Greetings’ and Moonpig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Greetings
1 branded search term
- american greetings
Moonpig
1 branded search term
- moonpig cards
Put your own brand in this comparison
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