Brandwave

How popular isHallmark in search?

In August 2026, there were an estimated 18.1K branded searches for Hallmark worldwide which is down 33.2% over the last 11 months. Hallmark holds 2% estimated Share of Search among greeting cards worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Card Factory61.5%
  2. Funky Pigeon22.5%
  3. American Greetings6.8%
  4. Moonpig6.8%
  5. Hallmark2%
  6. Papyrus0.49%
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Which greeting cards compete with Hallmark?

Hallmark against greeting cards worldwide, by month

Share of Search by month for Card Factory, Funky Pigeon, American Greetings, Moonpig, Hallmark. The figures are in the table below the chart.

View monthly share of search table
MonthCard FactoryFunky PigeonAmerican GreetingsMoonpigHallmarkPapyrus
Oct 202556.8%20.8%7.6%11.4%2.8%0.56%
Nov 202557.1%20.9%7.7%11.5%2.3%0.56%
Dec 202559.1%21.8%6.5%9.8%2.4%0.48%
Jan 202660.8%22.2%6.7%6.7%3%0.6%
Feb 202653.4%29.2%7.2%7.2%2.6%0.43%
Mar 202658.4%26.1%5.3%7.9%1.9%0.38%
Apr 202654.2%24.2%8.9%8.9%3.3%0.53%
May 202660.2%22%8.1%6.6%2.4%0.59%
Jun 202658.6%26.2%6.4%6.4%1.9%0.38%
Jul 202661.5%22.5%6.8%6.8%2%0.49%
Aug 202661.5%22.5%6.8%6.8%2%0.49%
Sep 2026——————

  1. 1.Card Factory

    61.5%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Funky Pigeon

    22.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.American Greetings

    6.8%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Moonpig

    6.8%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hallmark

    2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Papyrus

    0.49%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hallmark and its closest rivals

How has branded search demand for Hallmark changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hallmark worldwide fell from 27.1K to 18.1K.
  • Across the 11 months ending August 2026, Hallmark’s estimated Share of Search among greeting cards worldwide decreased from 2.8% to 2%.
  • Across the 11 months ending August 2026, Hallmark’s estimated Share of Search among greeting cards worldwide peaked at 3.3% in April 2026 and was lowest at 1.9% in March 2026.

How did search popularity change for greeting cards worldwide in August 2026?

  1. Estimated monthly branded searches for Moonpig worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.

  2. Estimated monthly branded searches for Hallmark worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Papyrus worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

  4. Estimated monthly branded searches for American Greetings worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

How is Hallmark measured?

Brandwave collects information about searches that people make online using Hallmark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hallmark cards

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How the Brand Demand Index is measured

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