American Greetings vs Card Factory:Which is searched more?
In August 2026, Card Factory had more branded searches than American Greetings among greeting cards worldwide. Card Factory was estimated to have 550K branded searches compared to American Greetings’ 60.5K, and held a 61.5% Share of Search versus American Greetings’ 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, American Greetings or Card Factory?
Compare the greeting cards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Card Factory, American Greetings. The figures are in the table below the chart.
View monthly share of search table
| Month | Card Factory | American Greetings |
|---|---|---|
| Oct 2025 | 56.8% | 7.6% |
| Nov 2025 | 57.1% | 7.7% |
| Dec 2025 | 59.1% | 6.5% |
| Jan 2026 | 60.8% | 6.7% |
| Feb 2026 | 53.4% | 7.2% |
| Mar 2026 | 58.4% | 5.3% |
| Apr 2026 | 54.2% | 8.9% |
| May 2026 | 60.2% | 8.1% |
| Jun 2026 | 58.6% | 6.4% |
| Jul 2026 | 61.5% | 6.8% |
| Aug 2026 | 61.5% | 6.8% |
| Sep 2026 | — | — |
How has the American Greetings and Card Factory comparison changed over the last 12 months?
3 findings
- Card Factory was ahead of American Greetings in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Greetings’ estimated Share of Search among greeting cards worldwide moved from 7.6% to 6.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Card Factory’s estimated Share of Search among greeting cards worldwide moved from 56.8% to 61.5%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for greeting cards worldwide in August 2026?
1 change
Estimated monthly branded searches for American Greetings worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using American Greetings’ and Card Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Greetings
1 branded search term
- american greetings
Card Factory
1 branded search term
- card factory
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.