Funky Pigeon vs Moonpig:Which is more popular by branded search?
In August 2026, Funky Pigeon had more branded searches than Moonpig among greeting cards worldwide. Funky Pigeon was estimated to have 201K branded searches compared to Moonpig’s 60.5K, and held a 22.5% Share of Search versus Moonpig’s 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Funky Pigeon or Moonpig?
Compare the greeting cards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Funky Pigeon, Moonpig. The figures are in the table below the chart.
View monthly share of search table
| Month | Card Factory | Funky Pigeon | American Greetings | Moonpig | Hallmark | Papyrus |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 20.8% | 7.6% | 11.4% | 2.8% | 0.56% |
| Nov 2025 | 57.1% | 20.9% | 7.7% | 11.5% | 2.3% | 0.56% |
| Dec 2025 | 59.1% | 21.8% | 6.5% | 9.8% | 2.4% | 0.48% |
| Jan 2026 | 60.8% | 22.2% | 6.7% | 6.7% | 3% | 0.6% |
| Feb 2026 | 53.4% | 29.2% | 7.2% | 7.2% | 2.6% | 0.43% |
| Mar 2026 | 58.4% | 26.1% | 5.3% | 7.9% | 1.9% | 0.38% |
| Apr 2026 | 54.2% | 24.2% | 8.9% | 8.9% | 3.3% | 0.53% |
| May 2026 | 60.2% | 22% | 8.1% | 6.6% | 2.4% | 0.59% |
| Jun 2026 | 58.6% | 26.2% | 6.4% | 6.4% | 1.9% | 0.38% |
| Jul 2026 | 61.5% | 22.5% | 6.8% | 6.8% | 2% | 0.49% |
| Aug 2026 | 61.5% | 22.5% | 6.8% | 6.8% | 2% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
How has the Funky Pigeon and Moonpig comparison changed over the last 12 months?
3 findings
- Funky Pigeon was ahead of Moonpig in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Funky Pigeon’s estimated Share of Search among greeting cards worldwide moved from 20.8% to 22.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Moonpig’s estimated Share of Search among greeting cards worldwide moved from 11.4% to 6.8%, and its estimated monthly branded searches moved from 110K to 60.5K.
How did search popularity change for greeting cards worldwide in August 2026?
1 change
Estimated monthly branded searches for Moonpig worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Funky Pigeon’s and Moonpig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Funky Pigeon
1 branded search term
- funky pigeon
Moonpig
1 branded search term
- moonpig cards
Put your own brand in this comparison
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