Nature Valley vs Quaker Oats:Which is searched more?
In September 2026, Quaker Oats had more branded searches than Nature Valley among granola bar brands worldwide. Quaker Oats was estimated to have 246K branded searches compared to Nature Valley’s 74K, and held a 28.8% Share of Search versus Nature Valley’s 8.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nature Valley or Quaker Oats?
Compare the granola bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Quaker Oats, Nature Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Quaker Oats | Clif Bar | Belvita | Nature Valley | Kind |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.4% | 12.8% | 7% | 7% | 7% |
| Nov 2025 | 70.7% | 11.7% | 6.4% | 3.5% | 4.3% | 3.5% |
| Dec 2025 | 48% | 21.5% | 9.7% | 6.5% | 7.9% | 6.5% |
| Jan 2026 | 37.3% | 24.9% | 13.6% | 7.5% | 9.2% | 7.5% |
| Feb 2026 | 43.8% | 23.9% | 10.8% | 7.2% | 7.2% | 7.2% |
| Mar 2026 | 47.1% | 21% | 11.5% | 6.3% | 7.7% | 6.3% |
| Apr 2026 | 42.8% | 23.4% | 12.8% | 7% | 7% | 7% |
| May 2026 | 37.9% | 25.3% | 13.9% | 7.6% | 7.6% | 7.6% |
| Jun 2026 | 43.3% | 23.7% | 12.9% | 5.8% | 7.1% | 7.1% |
| Jul 2026 | 39% | 26.1% | 14.3% | 6.4% | 7.8% | 6.4% |
| Aug 2026 | 45.6% | 24.9% | 11.1% | 6.1% | 6.1% | 6.1% |
| Sep 2026 | 35.2% | 28.8% | 12.9% | 8.7% | 8.7% | 5.8% |
How has the Nature Valley and Quaker Oats comparison changed over the last 12 months?
3 findings
- Quaker Oats was ahead of Nature Valley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among granola bar brands worldwide moved from 7% to 8.7%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Quaker Oats’ estimated Share of Search among granola bar brands worldwide moved from 23.4% to 28.8%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for granola bar brands worldwide in September 2026?
2 changes
In September 2026, Nature Valley overtook Kind to rank 5th among granola bar brands worldwide, with 8.7% estimated Share of Search.
In September 2026, Quaker Oats gained estimated Share of Search among granola bar brands worldwide, from 24.9% to 28.8%.
Other head-to-heads among granola bar brands
How each brand is measured
Brandwave collects information about searches that people make online using Nature Valley’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature Valley
1 branded search term
- nature valley
Quaker Oats
1 branded search term
- quaker oats
Put your own brand in this comparison
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