Baccarat vs Schott Zwiesel:Which is more popular?
In September 2026, Schott Zwiesel had more branded searches than Baccarat among glassware brands worldwide. Schott Zwiesel had about 22,200 branded searches, while Baccarat had 9,900. Schott Zwiesel made up 4.1% of all glassware brand searches we track, and Baccarat accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about glassware brands, Schott Zwiesel appeared in three of the five answers and Baccarat in two. Schott Zwiesel was mentioned before Baccarat in three out of four answers that named either.
Who do people search for more?
Schott Zwiesel, about 2 searches for every 1 for Baccarat
Who does AI mention more?
Schott Zwiesel, mentioned in 3 of 5 answers, Baccarat in 2
Who does AI recommend more?
Schott Zwiesel, named ahead of Baccarat in 3 of 4 answers
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Top glassware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Baccarat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Schott Zwiesel was listed before Baccarat in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Duralex1st
Libbey2nd
Bormioli Rocco3rd
Riedel4th- Schott Zwiesel5th
Waterford6th- Zalto7th
Baccarat8th- Luigi Bormioli9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Duralex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Libbey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bormioli Rocco4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zalto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baccarat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Luigi Bormioli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about glassware brands
5 answers
Asked ChatGPT
“Which glassware brand should I buy?”
Asked ChatGPT
“What are the best glassware brands?”
Asked ChatGPT
“What's the best glassware brand for everyday dining?”
Searched Google, AI Overview
“glassware brands”
Searched Google, AI Overview
“best glassware”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Baccarat or Schott Zwiesel more popular in search?
This chart shows how often people search Google for Baccarat and Schott Zwiesel by name. Each line represents a brand's share of searches for all nine glassware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Schott Zwiesel, Baccarat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Duralex | Riedel | Bormioli Rocco | Schott Zwiesel | Baccarat | Luigi Bormioli | Zalto | Libbey |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.4% | 10.8% | 4% | 4.8% | 2.6% | 1.4% | 1.8% | 1.4% |
| Nov 2025 | 25.4% | 56.8% | 7.6% | 2.3% | 3.4% | 1.5% | 1% | 1.2% | 0.68% |
| Dec 2025 | 35.8% | 29.4% | 13.2% | 4.8% | 7.2% | 3.2% | 2.2% | 2.6% | 1.4% |
| Jan 2026 | 38.1% | 31.3% | 11.5% | 5.1% | 6.3% | 2.8% | 1.5% | 1.9% | 1.5% |
| Feb 2026 | 45.4% | 24.8% | 11.2% | 5% | 6.1% | 2.7% | 1.5% | 1.5% | 1.8% |
| Mar 2026 | 50.1% | 22.4% | 10.1% | 4.5% | 5.5% | 2.5% | 1.6% | 1.6% | 1.6% |
| Apr 2026 | 46.8% | 25.7% | 11.5% | 4.2% | 5.2% | 2.3% | 1.5% | 1.5% | 1.3% |
| May 2026 | 41.3% | 33.7% | 10.2% | 3.7% | 4.5% | 2.5% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 45.6% | 30.6% | 9.2% | 4.1% | 4.1% | 2.2% | 1.2% | 1.5% | 1.5% |
| Jul 2026 | 49.9% | 22.3% | 10% | 5.5% | 4.5% | 2.5% | 1.6% | 2% | 1.6% |
| Aug 2026 | 51.3% | 23% | 10.3% | 4.6% | 3.8% | 2.5% | 1.4% | 1.7% | 1.4% |
| Sep 2026 | 45.8% | 30.7% | 9.2% | 4.1% | 4.1% | 1.8% | 1.5% | 1.5% | 1.2% |
How has the Baccarat and Schott Zwiesel comparison changed over the last 12 months?
3 findings
- Schott Zwiesel was ahead of Baccarat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baccarat’s share of searches among glassware brands worldwide moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands worldwide moved from 4.8% to 4.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for glassware brands worldwide in September 2026?
2 changes
In September 2026, Baccarat lost share of searches among glassware brands worldwide, from 2.5% to 1.8%.
Estimated monthly branded searches for Schott Zwiesel worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Baccarat’s and Schott Zwiesel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baccarat
1 branded search term
- baccarat crystal
Schott Zwiesel
1 branded search term
- schott zwiesel
Other head-to-heads among glassware brands
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