Brandwave

Jetboil vs Primus:Which is searched more?

In September 2026, Jetboil had more branded searches than Primus among gas canister brands worldwide. Jetboil was estimated to have 110K branded searches compared to Primus’ 24.7K, and held a 14.7% Share of Search versus Primus’ 3.3%. These are worldwide searches for English-language branded terms.

Share of Search among gas canister brands worldwide in September 2026Which is more popular in search, Jetboil or Primus?
Jetboil14.7%110K searches
vs
Primus3.3%24.7K searches

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Which is more popular in search, Jetboil or Primus?

Compare the gas canister brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Jetboil and Primus among gas canister brands worldwide, by month

Share of Search by month for Jetboil, Primus. The figures are in the table below the chart.

View monthly share of search table
MonthSotoColemanJetboilPrimusMSR
Oct 202547%35.6%14%2.7%0.69%
Nov 202547%35.7%14.1%2.6%0.69%
Dec 202547.2%35.4%14.1%2.5%0.69%
Jan 202646.3%36.6%13.8%2.6%0.68%
Feb 202648%36.4%11.8%3.1%0.7%
Mar 202652.5%33%10.6%3.4%0.63%
Apr 202651.3%32.8%12.5%2.8%0.62%
May 202650.4%33.7%12.3%2.9%0.74%
Jun 202645.2%37.9%13.5%2.7%0.66%
Jul 202643.4%36.4%15.9%3.5%0.78%
Aug 202648.5%33.3%14.6%2.9%0.71%
Sep 202649.1%32.2%14.7%3.3%0.72%

How has the Jetboil and Primus comparison changed over the last 12 months?

  • Jetboil was ahead of Primus in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jetboil’s estimated Share of Search among gas canister brands worldwide moved from 14% to 14.7%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, Primus’ estimated Share of Search among gas canister brands worldwide moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 21.5K to 24.7K.

How did search popularity change for gas canister brands worldwide in September 2026?

  1. Estimated monthly branded searches for Primus worldwide rose 15% over 12 measured months, from 21.5K to 24.7K in September 2026.

Other head-to-heads among gas canister brands

How each brand is measured

Brandwave collects information about searches that people make online using Jetboil’s and Primus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jetboil

1 branded search term

  • jetboil

Primus

4 branded search terms

  • primus camping
  • primus camping stove
  • primus gas
  • primus stove

How the Brand Demand Index is measured

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