Coleman vs Soto:Which is searched more?
In September 2026, Soto had more branded searches than Coleman among gas canister brands worldwide. Soto was estimated to have 368K branded searches compared to Coleman’s 241K, and held a 49.1% Share of Search versus Coleman’s 32.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coleman or Soto?
Compare the gas canister brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Soto, Coleman. The figures are in the table below the chart.
View monthly share of search table
| Month | Soto | Coleman | Jetboil | Primus | MSR |
|---|---|---|---|---|---|
| Oct 2025 | 47% | 35.6% | 14% | 2.7% | 0.69% |
| Nov 2025 | 47% | 35.7% | 14.1% | 2.6% | 0.69% |
| Dec 2025 | 47.2% | 35.4% | 14.1% | 2.5% | 0.69% |
| Jan 2026 | 46.3% | 36.6% | 13.8% | 2.6% | 0.68% |
| Feb 2026 | 48% | 36.4% | 11.8% | 3.1% | 0.7% |
| Mar 2026 | 52.5% | 33% | 10.6% | 3.4% | 0.63% |
| Apr 2026 | 51.3% | 32.8% | 12.5% | 2.8% | 0.62% |
| May 2026 | 50.4% | 33.7% | 12.3% | 2.9% | 0.74% |
| Jun 2026 | 45.2% | 37.9% | 13.5% | 2.7% | 0.66% |
| Jul 2026 | 43.4% | 36.4% | 15.9% | 3.5% | 0.78% |
| Aug 2026 | 48.5% | 33.3% | 14.6% | 2.9% | 0.71% |
| Sep 2026 | 49.1% | 32.2% | 14.7% | 3.3% | 0.72% |
How has the Coleman and Soto comparison changed over the last 12 months?
3 findings
- Soto was ahead of Coleman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among gas canister brands worldwide moved from 35.6% to 32.2%, and its estimated monthly branded searches moved from 279K to 241K.
- Across the 12 months ending September 2026, Soto’s estimated Share of Search among gas canister brands worldwide moved from 47% to 49.1%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for gas canister brands worldwide in September 2026?
2 changes
In September 2026, Soto gained estimated Share of Search among gas canister brands worldwide, from 48.5% to 49.1%.
In September 2026, Coleman lost estimated Share of Search among gas canister brands worldwide, from 33.3% to 32.2%.
Other head-to-heads among gas canister brands
How each brand is measured
Brandwave collects information about searches that people make online using Coleman’s and Soto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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