Brandwave

Dramm vs Hozelock:Which is more popular?

In September 2026, Hozelock had more branded searches than Dramm among garden watering brands worldwide. Hozelock had about 18,100 branded searches, while Dramm had 2,400. Hozelock made up 6.7% of all garden watering brand searches we track, and Dramm accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about garden watering brands, Dramm appeared in two of the five answers and Hozelock in none.

Among garden watering brands worldwide in September 2026

Who do people search for more?

Hozelock, about 8 searches for every 1 for Dramm

Hozelock 18.1K searchesDramm 2.4K searches

Who does AI mention more?

Dramm, mentioned in 2 of 5 answers, Hozelock in 0

Dramm in 2 of 5Hozelock in 0 of 5

Who does AI recommend more?

Dramm, the only one of the two named

Dramm first in 2Hozelock never named

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Top garden watering brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dramm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hozelock did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardena1st
  2. Rain Bird2nd
  3. Orbit3rd
  4. Dramm4th
  5. Hozelock–
  6. Nylex–
  7. Holman–
  8. Pope–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardena3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rain Bird3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dramm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nylex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden watering brands

5 answers

  • Asked ChatGPT

    “Which garden watering brand should I buy?”

    1. 1Orbit
    2. 2Gardena
    3. 3Dramm

  • Asked ChatGPT

    “What are the best garden watering brands?”

    1. 1Gardena
    2. 2Dramm
    3. 3Rain Bird
    4. 4Orbit

  • Asked ChatGPT

    “What's the best garden watering brand for watering beds?”

    1. 1Rain Bird
    2. 2Gardena

  • Searched Google, AI Overview

    “drip irrigation kit”

    1. 1Rain Bird

  • Searched Google, AI Overview

    “watering system for garden”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Dramm or Hozelock more popular in search?

    This chart shows how often people search Google for Dramm and Hozelock by name. Each line represents a brand's share of searches for all eight garden watering brands we track, month by month, from English-language searches worldwide.

    Dramm and Hozelock among garden watering brands worldwide, by month

    Share of searches by month for Hozelock, Dramm. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaRain BirdHozelockOrbitNylexDrammHolmanPope
    Oct 202571.7%14.4%6.4%4.3%1.6%1%0.26%0.26%
    Nov 202576.6%12.6%5.6%2.3%1.3%1.1%0.27%0.22%
    Dec 202575.2%12.4%6.7%2.1%1.6%1.3%0.4%0.33%
    Jan 202673.8%12.1%8.1%2%2%1.3%0.39%0.32%
    Feb 202677.6%10.4%7%2.1%1.4%1.1%0.23%0.15%
    Mar 202673.2%9.8%8%2.7%0.71%5.4%0.08%0.08%
    Apr 202673.1%12%9.8%3.7%0.58%0.72%0.06%0.05%
    May 202672.7%12%9.8%4.3%0.47%0.71%0.04%0.03%
    Jun 202672.5%11.9%9.8%4.3%0.57%0.87%0.05%0.03%
    Jul 202668.5%11.3%13.8%4.9%0.66%0.82%0.06%0.05%
    Aug 202669.9%14.1%9.4%4.9%0.68%0.82%0.09%0.09%
    Sep 202674.4%12.2%6.7%4.4%1.1%0.89%0.22%0.14%

    How has the Dramm and Hozelock comparison changed over the last 12 months?

    3 findings
    • Hozelock was ahead of Dramm in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Dramm’s share of searches among garden watering brands worldwide moved from 1% to 0.89%, and its estimated monthly branded searches held steady at 2.4K.
    • Across the 12 months ending September 2026, Hozelock’s share of searches among garden watering brands worldwide moved from 6.4% to 6.7%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

    How did search popularity change for garden watering brands worldwide in September 2026?

    2 changes

    1. In September 2026, Hozelock lost share of searches among garden watering brands worldwide, from 9.4% to 6.7%.

    2. In September 2026, Dramm fell from 5th to 6th among garden watering brands worldwide.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Dramm’s and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Dramm

    1 branded search term

    • dramm

    Hozelock

    1 branded search term

    • hozelock

    How the Brand Demand Index is measured

    Other head-to-heads among garden watering brands

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