HAY vs Kettler:Which is more popular?
In September 2026, HAY had more branded searches than Kettler among garden bench brands worldwide. HAY had about 28,000 branded searches, while Kettler had 27,100. HAY made up 15.9% of all garden bench brand searches we track, and Kettler accounted for 15.4%. When we asked ChatGPT and Google AI Overviews about garden bench brands, HAY appeared in two of the five answers and Kettler in none.
Who do people search for more?
HAY and Kettler are searched for about as often as each other.
Who does AI mention more?
HAY, mentioned in 2 of 5 answers, Kettler in 0
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Top garden bench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HAY was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kettler did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
POLYWOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HAY2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Forest Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Alexander Rose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kettler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Charles Bentley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rowlinson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garden bench brands
5 answers
Asked ChatGPT
“Which garden bench brand should I buy?”
Asked ChatGPT
“What are the best garden bench brands?”
Asked ChatGPT
“What's the best garden bench brand for a small garden?”
Searched Google, AI Overview
“wooden garden bench”
Searched Google, AI Overview
“outdoor bench for garden”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HAY or Kettler more popular in search?
This chart shows how often people search Google for HAY and Kettler by name. Each line represents a brand's share of searches for all eight garden bench brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HAY, Kettler. The figures are in the table below the chart.
View monthly share of searches table
| Month | POLYWOOD | HAY | Kettler | Forest Garden | VonHaus | Charles Bentley | Alexander Rose | Rowlinson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 18.6% | 22% | 12% | 9.8% | 1.9% | 2% | 0.67% |
| Nov 2025 | 31.5% | 21.8% | 21.1% | 11.5% | 9.4% | 2.3% | 1.9% | 0.56% |
| Dec 2025 | 28.5% | 22.6% | 23.3% | 10.4% | 10.4% | 2% | 2.1% | 0.51% |
| Jan 2026 | 29.3% | 19% | 24% | 10.7% | 8.8% | 5.9% | 1.8% | 0.52% |
| Feb 2026 | 36.9% | 17.1% | 20.2% | 11% | 7.4% | 4.9% | 1.9% | 0.61% |
| Mar 2026 | 46.5% | 12.8% | 17.1% | 9.4% | 7.6% | 4.2% | 1.9% | 0.55% |
| Apr 2026 | 56.1% | 9.5% | 13.8% | 7.5% | 7.5% | 3.4% | 1.6% | 0.54% |
| May 2026 | 52% | 9.5% | 15.6% | 8.5% | 8.5% | 3.8% | 1.5% | 0.5% |
| Jun 2026 | 49.7% | 9.1% | 14.9% | 10% | 10% | 4.5% | 1.4% | 0.48% |
| Jul 2026 | 41.5% | 11.3% | 18.6% | 10.2% | 10.2% | 5.5% | 2.1% | 0.6% |
| Aug 2026 | 43.4% | 11.9% | 15.9% | 10.7% | 8.7% | 7.1% | 1.9% | 0.48% |
| Sep 2026 | 42% | 15.9% | 15.4% | 10.3% | 8.4% | 5.6% | 1.8% | 0.57% |
How has the HAY and Kettler comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: HAY took it in November 2025, Kettler took it in December 2025, HAY took it in September 2026.
- Across the 12 months ending September 2026, HAY’s share of searches among garden bench brands worldwide moved from 18.6% to 15.9%, and its estimated monthly branded searches held steady at 28K.
- Across the 12 months ending September 2026, Kettler’s share of searches among garden bench brands worldwide moved from 22% to 15.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for garden bench brands worldwide in September 2026?
2 changes
In September 2026, HAY overtook Kettler to rank 2nd among garden bench brands worldwide, with 15.9% of the searches.
Estimated monthly branded searches for Kettler worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HAY’s and Kettler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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