Brandwave

HAY vs VonHaus:Which is more popular?

In September 2026, HAY had more branded searches than VonHaus among garden bench brands worldwide. HAY had about 28,000 branded searches, while VonHaus had 14,800. HAY made up 15.9% of all garden bench brand searches we track, and VonHaus accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about garden bench brands, HAY appeared in two of the five answers and VonHaus in none.

Among garden bench brands worldwide in September 2026

Who do people search for more?

HAY, about 89% more searches than VonHaus

HAY 28K searchesVonHaus 14.8K searches

Who does AI mention more?

HAY, mentioned in 2 of 5 answers, VonHaus in 0

HAY in 2 of 5VonHaus in 0 of 5

Who does AI recommend more?

HAY, the only one of the two named

HAY first in 2VonHaus never named

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Top garden bench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HAY was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. VonHaus did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Forest Garden2nd
  3. Alexander Rose2nd
  4. HAY4th
  5. Kettler–
  6. VonHaus–
  7. Charles Bentley–
  8. Rowlinson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HAY2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alexander Rose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kettler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charles Bentley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rowlinson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden bench brands

5 answers
  • Asked ChatGPT

    “Which garden bench brand should I buy?”

    1. 1Forest Garden
    2. 2POLYWOOD
  • Asked ChatGPT

    “What are the best garden bench brands?”

    1. 1Alexander Rose
    2. 2POLYWOOD
    3. 3HAY
  • Asked ChatGPT

    “What's the best garden bench brand for a small garden?”

    1. 1POLYWOOD
    2. 2HAY
  • Searched Google, AI Overview

    “wooden garden bench”

    1. Searched Google, AI Overview

      “outdoor bench for garden”

      1. 1POLYWOOD

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is HAY or VonHaus more popular in search?

    This chart shows how often people search Google for HAY and VonHaus by name. Each line represents a brand's share of searches for all eight garden bench brands we track, month by month, from English-language searches worldwide.

    HAY and VonHaus among garden bench brands worldwide, by month

    Share of searches by month for HAY, VonHaus. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPOLYWOODHAYKettlerForest GardenVonHausCharles BentleyAlexander RoseRowlinson
    Oct 202532.9%18.6%22%12%9.8%1.9%2%0.67%
    Nov 202531.5%21.8%21.1%11.5%9.4%2.3%1.9%0.56%
    Dec 202528.5%22.6%23.3%10.4%10.4%2%2.1%0.51%
    Jan 202629.3%19%24%10.7%8.8%5.9%1.8%0.52%
    Feb 202636.9%17.1%20.2%11%7.4%4.9%1.9%0.61%
    Mar 202646.5%12.8%17.1%9.4%7.6%4.2%1.9%0.55%
    Apr 202656.1%9.5%13.8%7.5%7.5%3.4%1.6%0.54%
    May 202652%9.5%15.6%8.5%8.5%3.8%1.5%0.5%
    Jun 202649.7%9.1%14.9%10%10%4.5%1.4%0.48%
    Jul 202641.5%11.3%18.6%10.2%10.2%5.5%2.1%0.6%
    Aug 202643.4%11.9%15.9%10.7%8.7%7.1%1.9%0.48%
    Sep 202642%15.9%15.4%10.3%8.4%5.6%1.8%0.57%

    How has the HAY and VonHaus comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 2 times in the 12 months ending September 2026: VonHaus took it in June 2026, HAY took it in July 2026.
    • Across the 12 months ending September 2026, HAY’s share of searches among garden bench brands worldwide moved from 18.6% to 15.9%, and its estimated monthly branded searches held steady at 28K.
    • Across the 12 months ending September 2026, VonHaus’ share of searches among garden bench brands worldwide moved from 9.8% to 8.4%, and its estimated monthly branded searches held steady at 14.8K.

    How did search popularity change for garden bench brands worldwide in September 2026?

    1 change
    1. In September 2026, HAY overtook Kettler to rank 2nd among garden bench brands worldwide, with 15.9% of the searches.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using HAY’s and VonHaus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    HAY

    2 branded search terms

    • hay design
    • hay furniture

    VonHaus

    1 branded search term

    • von haus

    How the Brand Demand Index is measured

    Other head-to-heads among garden bench brands

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    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.