Brandwave

Circulon vs HexClad:Which is searched more?

In September 2026, Circulon had more branded searches than HexClad among frying pan brands worldwide. Circulon was estimated to have 9.9K branded searches compared to HexClad’s 90, and held a 0.54% Share of Search versus HexClad’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among frying pan brands worldwide in September 2026Which is more popular in search, Circulon or HexClad?
Circulon0.54%9.9K searches
vs
HexClad<0.01%90 searches

Follow Circulon vs HexClad and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Circulon or HexClad?

Compare the frying pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Circulon and HexClad among frying pan brands worldwide, by month

Share of Search by month for Circulon, HexClad. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetMade InAll-CladCarawayCirculonNinjaHexClad
Oct 202580.7%7.3%7.3%3.3%0.97%0.53%<0.01%
Nov 202576.3%8.4%8.4%5.6%0.76%0.5%<0.01%
Dec 202577.6%7%8.5%5.7%0.63%0.51%0.01%
Jan 202676.7%8.4%8.4%4.6%1.1%0.62%<0.01%
Feb 202677.7%8.6%8.6%3.9%0.63%0.63%<0.01%
Mar 202678.8%8.7%7.1%3.9%0.78%0.64%<0.01%
Apr 202680.8%7.3%7.3%3.3%0.66%0.66%<0.01%
May 202679%8.7%7.1%3.9%0.64%0.52%<0.01%
Jun 202673.3%8.1%14.8%3%0.49%0.4%<0.01%
Jul 202679.8%8.8%7.2%3.2%0.53%0.43%<0.01%
Aug 202679%8.7%7.1%3.9%0.64%0.52%0.01%
Sep 202682.2%7.4%6%3.3%0.54%0.54%<0.01%

How has the Circulon and HexClad comparison changed over the last 12 months?

  • Circulon was ahead of HexClad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Circulon’s estimated Share of Search among frying pan brands worldwide moved from 0.97% to 0.54%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, HexClad’s estimated Share of Search among frying pan brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 90.

How did search popularity change for frying pan brands worldwide in September 2026?

  1. Estimated monthly branded searches for HexClad worldwide fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

  2. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Other head-to-heads among frying pan brands

How each brand is measured

Brandwave collects information about searches that people make online using Circulon’s and HexClad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Circulon

1 branded search term

  • circulon

HexClad

1 branded search term

  • cookware hexclad

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.