Electrolux vs Miele:Which is searched more?
In September 2026, Electrolux had more branded searches than Miele among front load washer brands worldwide. Electrolux was estimated to have 1.5M branded searches compared to Miele’s 113K, and held a 43.5% Share of Search versus Miele’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Electrolux or Miele?
Compare the front load washer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electrolux, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Whirlpool | LG | Samsung | Miele |
|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 33.2% | 13.5% | 11.7% | 2.9% |
| Nov 2025 | 49.4% | 27.5% | 9.8% | 9.5% | 3.7% |
| Dec 2025 | 41.5% | 30.6% | 12.2% | 11% | 4.7% |
| Jan 2026 | 39.1% | 33.5% | 13.6% | 10.3% | 3.6% |
| Feb 2026 | 37.4% | 31.9% | 15.7% | 11.5% | 3.5% |
| Mar 2026 | 40.6% | 28.9% | 16.6% | 10.2% | 3.7% |
| Apr 2026 | 41.4% | 34% | 11.9% | 9.7% | 3.1% |
| May 2026 | 41.7% | 33.5% | 12% | 9.8% | 3.1% |
| Jun 2026 | 41.7% | 33.4% | 12% | 9.8% | 3.1% |
| Jul 2026 | 36.1% | 36.6% | 12.8% | 11.2% | 3.3% |
| Aug 2026 | 41.2% | 29.4% | 14.1% | 11.6% | 3.8% |
| Sep 2026 | 43.5% | 30.7% | 12.4% | 10.2% | 3.3% |
How has the Electrolux and Miele comparison changed over the last 12 months?
3 findings
- Electrolux was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among front load washer brands worldwide moved from 38.7% to 43.5%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among front load washer brands worldwide moved from 2.9% to 3.3%, and its estimated monthly branded searches held steady at 113K.
How did search popularity change for front load washer brands worldwide in September 2026?
2 changes
In September 2026, Electrolux gained estimated Share of Search among front load washer brands worldwide, from 41.2% to 43.5%.
In September 2026, Miele lost estimated Share of Search among front load washer brands worldwide, from 3.8% to 3.3%.
Other head-to-heads among front load washer brands
How each brand is measured
Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
1 branded search term
- electrolux
Miele
3 branded search terms
- miele com
- miele vacuum
- vacuum miele
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.