Miele vs Whirlpool:Which is searched more?
In September 2026, Miele had more branded searches than Whirlpool among front load washer brands worldwide. Miele was estimated to have 111K branded searches compared to Whirlpool’s 8.1K, and held a 5.1% Share of Search versus Whirlpool’s 0.38%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Miele or Whirlpool?
Compare the front load washer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miele, Whirlpool. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | LG | Samsung | Miele | Whirlpool |
|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 21.1% | 6.7% | 5% | 0.36% |
| Nov 2025 | 74.9% | 13.2% | 6.2% | 5.6% | 0.22% |
| Dec 2025 | 67.8% | 17.6% | 6.8% | 7.5% | 0.3% |
| Jan 2026 | 66.2% | 20.8% | 6.6% | 6% | 0.36% |
| Feb 2026 | 61.5% | 23.8% | 8.8% | 5.6% | 0.33% |
| Mar 2026 | 62.8% | 23.9% | 7.3% | 5.7% | 0.28% |
| Apr 2026 | 69.5% | 18.1% | 7% | 5.1% | 0.25% |
| May 2026 | 69.5% | 18.1% | 7% | 5.1% | 0.31% |
| Jun 2026 | 69.5% | 18.1% | 7% | 5.1% | 0.31% |
| Jul 2026 | 64.1% | 20.5% | 9.2% | 5.8% | 0.43% |
| Aug 2026 | 65.5% | 20.6% | 7.7% | 5.9% | 0.35% |
| Sep 2026 | 69.6% | 17.9% | 7% | 5.1% | 0.38% |
How has the Miele and Whirlpool comparison changed over the last 12 months?
3 findings
- Miele was ahead of Whirlpool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among front load washer brands worldwide moved from 5% to 5.1%, and its estimated monthly branded searches held steady at 111K.
- Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among front load washer brands worldwide moved from 0.36% to 0.38%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for front load washer brands worldwide in September 2026?
1 change
In September 2026, Miele lost estimated Share of Search among front load washer brands worldwide, from 5.9% to 5.1%.
Other head-to-heads among front load washer brands
How each brand is measured
Brandwave collects information about searches that people make online using Miele’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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