Logitech vs Turtle Beach:Which is more popular?
In September 2026, Logitech had more branded searches than Turtle Beach among flight sim controller brands worldwide. Logitech had about 15,300 branded searches, while Turtle Beach had 880. Logitech made up 9.1% of all flight sim controller brand searches we track, and Turtle Beach accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about flight sim controller brands, Logitech appeared in all five answers and Turtle Beach in two. Logitech was mentioned before Turtle Beach in four out of five answers.
Who do people search for more?
Logitech, about 17 searches for every 1 for Turtle Beach
Who does AI mention more?
Logitech, mentioned in every answer we collected
Who does AI recommend more?
Logitech, named ahead of Turtle Beach in 4 of 5 answers
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Top flight sim controller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Logitech appeared in all five answers. Turtle Beach was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Logitech was listed before Turtle Beach in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Thrustmaster1st- Logitech2nd
- VKB3rd
Virpil4th
Turtle Beach5th
Honeycomb6th
WINWING7th
Moza–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thrustmaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VKB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turtle Beach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WINWING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Virpil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honeycomb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flight sim controller brands
5 answers
Asked ChatGPT
“What's the best HOTAS for flight sims?”
Asked ChatGPT
“Which joystick should I buy for Microsoft Flight Simulator?”
Asked ChatGPT
“What are the best flight sim controller brands?”
Searched Google, AI Overview
“hotas”
Searched Google, AI Overview
“flight stick”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Logitech or Turtle Beach more popular in search?
This chart shows how often people search Google for Logitech and Turtle Beach by name. Each line represents a brand's share of searches for all eight flight sim controller brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Logitech, Turtle Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | WINWING | Thrustmaster | VKB | Virpil | Logitech | Moza | Honeycomb | Turtle Beach |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 9.5% | 6.2% | 11.9% | 5.5% | 2.9% | 4% | 0.44% |
| Nov 2025 | 59.4% | 9.5% | 6.4% | 11.9% | 4.9% | 3.6% | 4% | 0.36% |
| Dec 2025 | 57.9% | 11.9% | 7.2% | 9.5% | 5.8% | 3.5% | 3.9% | 0.46% |
| Jan 2026 | 55.4% | 11.3% | 7.1% | 11.1% | 5.5% | 5% | 4.2% | 0.41% |
| Feb 2026 | 50.8% | 12.4% | 9.6% | 12.4% | 5.7% | 4.5% | 4.1% | 0.4% |
| Mar 2026 | 48.2% | 13.8% | 11.2% | 11.8% | 5.9% | 4.3% | 4.3% | 0.47% |
| Apr 2026 | 44.1% | 15.4% | 9% | 13.2% | 6.6% | 5.9% | 5.3% | 0.53% |
| May 2026 | 36.3% | 15.5% | 10.6% | 16.3% | 6.6% | 8.9% | 5.3% | 0.53% |
| Jun 2026 | 41.4% | 14.8% | 9.9% | 15.2% | 7% | 6.8% | 4.4% | 0.49% |
| Jul 2026 | 38.6% | 16.5% | 9.2% | 14.1% | 7.6% | 7.7% | 5.7% | 0.56% |
| Aug 2026 | 34.6% | 18.1% | 10.1% | 15.5% | 8.4% | 6.9% | 5.6% | 0.62% |
| Sep 2026 | 29.4% | 19.4% | 18.2% | 13.2% | 9.1% | 5.9% | 4.3% | 0.52% |
Logitech and Turtle Beach sell other things too, so only their searches that name this product count here, like “logitech x56”.
How has the Logitech and Turtle Beach comparison changed over the last 12 months?
3 findings
- Logitech was ahead of Turtle Beach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Logitech’s share of searches among flight sim controller brands worldwide moved from 5.5% to 9.1%, and its estimated monthly branded searches moved from 12.5K to 15.3K.
- Across the 12 months ending September 2026, Turtle Beach’s share of searches among flight sim controller brands worldwide moved from 0.44% to 0.52%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for flight sim controller brands worldwide in September 2026?
2 changes
In September 2026, Logitech gained share of searches among flight sim controller brands worldwide, from 8.4% to 9.1%.
Estimated monthly branded searches for Turtle Beach worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Logitech’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Logitech
2 branded search terms
- logitech flight yoke
- logitech x56
Turtle Beach
1 branded search term
- velocityone flight
Other head-to-heads among flight sim controller brands
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