AWS vs Optimizely:Which is searched more?
In September 2026, AWS had more branded searches than Optimizely among feature Toggle brands worldwide. AWS was estimated to have 2.2M branded searches compared to Optimizely’s 248K, and held a 54.4% Share of Search versus Optimizely’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AWS or Optimizely?
Compare the feature toggle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AWS, Optimizely. The figures are in the table below the chart.
View monthly share of search table
| Month | AWS | Split | Optimizely | React | Angular | Unleash | Spring |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.5% | 18.5% | 3.1% | 2.5% | 0.41% | 0.03% | <0.01% |
| Nov 2025 | 57.3% | 31.3% | 6.3% | 4.2% | 0.85% | 0.06% | 0.02% |
| Dec 2025 | 52.4% | 35% | 7.1% | 4.7% | 0.78% | 0.06% | 0.01% |
| Jan 2026 | 47.8% | 39.2% | 7.9% | 4.3% | 0.71% | 0.06% | 0.01% |
| Feb 2026 | 52.4% | 35% | 7.1% | 4.7% | 0.78% | 0.06% | 0.01% |
| Mar 2026 | 53.5% | 35.9% | 5.9% | 3.9% | 0.65% | 0.07% | 0.01% |
| Apr 2026 | 48.9% | 40.2% | 6.6% | 3.6% | 0.59% | 0.06% | 0.01% |
| May 2026 | 45% | 45.1% | 6.1% | 3.3% | 0.45% | 0.05% | <0.01% |
| Jun 2026 | 45.3% | 45.3% | 6.1% | 2.7% | 0.45% | 0.06% | <0.01% |
| Jul 2026 | 45.3% | 45.3% | 6.1% | 2.7% | 0.45% | 0.05% | <0.01% |
| Aug 2026 | 45.3% | 45.4% | 6.1% | 2.7% | 0.37% | 0.05% | <0.01% |
| Sep 2026 | 54.4% | 36.5% | 6% | 2.7% | 0.36% | 0.05% | <0.01% |
How has the AWS and Optimizely comparison changed over the last 12 months?
3 findings
- AWS was ahead of Optimizely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AWS’s estimated Share of Search among feature Toggle brands worldwide moved from 75.5% to 54.4%, and its estimated monthly branded searches moved from 6.1M to 2.2M.
- Across the 12 months ending September 2026, Optimizely’s estimated Share of Search among feature Toggle brands worldwide moved from 3.1% to 6%, and its estimated monthly branded searches held steady at 248K.
How did search popularity change for feature Toggle brands worldwide in September 2026?
1 change
In September 2026, AWS overtook Split to become the leader among feature Toggle brands worldwide, with 54.4% estimated Share of Search.
Other head-to-heads among feature Toggle brands
How each brand is measured
Brandwave collects information about searches that people make online using AWS’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS
1 branded search term
- aws
Optimizely
4 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
- optimizely personalization
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