Case IH vs Kubota:Which is more popular by branded search?
In August 2026, Kubota had more branded searches than Case IH among farm machinery brands worldwide. Kubota was estimated to have 368K branded searches compared to Case IH’s 70.4K, and held a 61.3% Share of Search versus Case IH’s 11.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Case IH or Kubota?
Compare the farm machinery brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kubota, Case IH. The figures are in the table below the chart.
View monthly share of search table
| Month | Kubota | CLAAS | Case IH | New Holland | AGCO | John Deere |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 21.3% | 12.5% | 7.8% | 0.25% | 0.13% |
| Nov 2025 | 52.4% | 23.5% | 16.6% | 7% | 0.34% | 0.14% |
| Dec 2025 | 57.1% | 20.9% | 15.3% | 6.3% | 0.25% | 0.14% |
| Jan 2026 | 60.1% | 18% | 13.4% | 8.1% | 0.31% | 0.14% |
| Feb 2026 | 60.1% | 18% | 13.4% | 8.1% | 0.31% | 0.16% |
| Mar 2026 | 64.8% | 15.8% | 11.8% | 7.1% | 0.27% | 0.19% |
| Apr 2026 | 64.8% | 15.8% | 11.8% | 7.1% | 0.27% | 0.14% |
| May 2026 | 63.6% | 15.6% | 11.9% | 8.6% | 0.27% | 0.14% |
| Jun 2026 | 63.4% | 15.5% | 10.2% | 10.4% | 0.27% | 0.18% |
| Jul 2026 | 57.8% | 21.2% | 11.1% | 9.5% | 0.25% | 0.16% |
| Aug 2026 | 61.3% | 18.3% | 11.7% | 8.2% | 0.32% | 0.17% |
| Sep 2026 | — | — | — | — | — | — |
How has the Case IH and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Case IH in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Case IH’s estimated Share of Search among farm machinery brands worldwide moved from 12.5% to 11.7%, and its estimated monthly branded searches moved from 97.1K to 70.4K.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among farm machinery brands worldwide moved from 58% to 61.3%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for farm machinery brands worldwide in August 2026?
2 changes
In August 2026, Kubota gained estimated Share of Search among farm machinery brands worldwide, from 57.8% to 61.3%.
In August 2026, Case IH gained estimated Share of Search among farm machinery brands worldwide, from 11.1% to 11.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Case IH’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.