Dyson vs Xiaomi:Which is searched more?
In September 2026, Xiaomi had more branded searches than Dyson among fan brands worldwide. Xiaomi had about 7.8 million branded searches, while Dyson had 6.8 million. Xiaomi made up 51.1% of all fan brand searches we track, and Dyson accounted for 44.8%. These are worldwide searches for English-language branded terms.
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Is Dyson or Xiaomi more popular in search?
Compare the fan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Xiaomi, Dyson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xiaomi | Dyson | Honeywell | Lasko | Dreo | Vornado | Hunter |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 44.8% | 3.4% | 0.61% | 0.21% | 0.26% | 0.17% |
| Nov 2025 | 39.4% | 56.8% | 2.7% | 0.56% | 0.2% | 0.21% | 0.11% |
| Dec 2025 | 42.4% | 53.9% | 2.4% | 0.69% | 0.26% | 0.28% | 0.1% |
| Jan 2026 | 48% | 46.9% | 3.3% | 0.97% | 0.3% | 0.35% | 0.13% |
| Feb 2026 | 49.8% | 45.5% | 3.5% | 0.62% | 0.21% | 0.27% | 0.17% |
| Mar 2026 | 54.4% | 40.6% | 3.8% | 0.52% | 0.23% | 0.2% | 0.19% |
| Apr 2026 | 51.2% | 44.1% | 3.5% | 0.47% | 0.26% | 0.27% | 0.21% |
| May 2026 | 50.9% | 43.9% | 3.5% | 0.54% | 0.47% | 0.4% | 0.26% |
| Jun 2026 | 49.9% | 43.5% | 4.3% | 0.51% | 1% | 0.48% | 0.31% |
| Jul 2026 | 53.5% | 40.4% | 3.8% | 0.55% | 0.92% | 0.52% | 0.28% |
| Aug 2026 | 49.4% | 45.5% | 3.5% | 0.51% | 0.47% | 0.39% | 0.25% |
| Sep 2026 | 51.1% | 44.8% | 3% | 0.4% | 0.32% | 0.23% | 0.18% |
How has the Dyson and Xiaomi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dyson took it in November 2025, Xiaomi took it in January 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among fan brands worldwide held steady at 44.8%, and its estimated monthly branded searches moved from 7.2M to 6.8M.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among fan brands worldwide moved from 50.5% to 51.1%, and its estimated monthly branded searches moved from 8.2M to 7.8M.
How did search popularity change for fan brands worldwide in September 2026?
2 changes
In September 2026, Xiaomi gained share of searches among fan brands worldwide, from 49.4% to 51.1%.
In September 2026, Dyson lost share of searches among fan brands worldwide, from 45.5% to 44.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Dyson’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fan brands
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