Brandwave

Bobbi Brown vs Estée Lauder:Which is more popular?

In September 2026, Estée Lauder had more branded searches than Bobbi Brown among eyeshadow brands worldwide. Estée Lauder had about 823,000 branded searches, while Bobbi Brown had 246,000. Estée Lauder made up 15.6% of all eyeshadow brand searches we track, and Bobbi Brown accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about eyeshadow brands, Bobbi Brown appeared in one of the five answers and Estée Lauder in none.

Among eyeshadow brands worldwide in September 2026

Who do people search for more?

Estée Lauder, about 3 searches for every 1 for Bobbi Brown

Estée Lauder 823K searchesBobbi Brown 246K searches

Who does AI mention more?

Bobbi Brown, mentioned in 1 of 5 answers, Estée Lauder in 0

Bobbi Brown in 1 of 5Estée Lauder in 0 of 5

Follow Bobbi Brown vs Estée Lauder and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top eyeshadow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bobbi Brown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Estée Lauder did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. e.l.f. Cosmetics1st
  2. Urban Decay2nd
  3. Anastasia Beverly Hills3rd
  4. ColourPop4th
  5. Natasha Denona5th
  6. Makeup by Mario6th
  7. Bobbi Brown7th
  8. Pat McGrath Labs8th
  9. MAC9th
  10. +2 more
  11. Estée Lauder–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • e.l.f. Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ColourPop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Urban Decay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natasha Denona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pat McGrath Labs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maybelline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about eyeshadow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bobbi Brown or Estée Lauder more popular in search?

This chart shows how often people search Google for Bobbi Brown and Estée Lauder by name. Each line represents a brand's share of searches for all 15 eyeshadow brands we track, month by month, from English-language searches worldwide.

Bobbi Brown and Estée Lauder among eyeshadow brands worldwide, by month

Share of searches by month for Estée Lauder, Bobbi Brown. The figures are in the table below the chart.

View monthly share of searches table
MonthTom FordEstée LauderMaybellineCliniqueNARSBobbi BrownMakeup by MarioColourPopAnastasia Beverly Hillse.l.f. CosmeticsNatasha DenonaToo FacedUrban DecayMACPat McGrath Labs
Oct 202518.8%18.8%15.4%12.7%5.7%5.7%3.8%3.8%4.6%3.1%2.5%2.5%2.1%0.34%0.28%
Nov 202514.3%21.4%11.7%14.3%7.9%5.3%5.3%3.5%3.5%2.3%2.9%5.3%1.9%0.32%0.32%
Dec 202520.1%20.1%13.4%13.4%6%4.9%4%4%3.3%2.7%2.2%3.3%1.8%0.3%0.36%
Jan 202620.1%16.5%13.6%13.6%6.1%6.1%4.1%5%3.3%2.7%2.7%3.3%1.8%0.37%0.82%
Feb 202619.4%19.4%16%13.1%5.8%4.8%3.9%3.9%3.2%2.6%2.6%2.6%1.8%0.35%0.53%
Mar 202617.1%20.8%14%14%6.3%5.1%5.1%4.2%2.8%2.8%2.3%2.8%1.9%0.31%0.31%
Apr 202618.6%18.6%15.3%15.3%5.6%4.6%4.6%3.7%3.1%3.1%2.5%2.5%2%0.34%0.27%
May 202618.1%18.1%14.9%14.9%6.7%4.5%4.5%3.6%3%3.6%2.4%3%2%0.33%0.27%
Jun 202617.2%17.2%17.2%14.1%6.3%5.2%4.2%4.2%2.8%3.5%2.3%2.8%2.3%0.31%0.25%
Jul 202619.9%16.3%16.3%13.4%6%4.9%4%4.9%3.3%3.3%2.7%2.7%1.8%0.36%0.24%
Aug 202619.8%16.3%16.3%13.3%6%4.9%4.9%4%3.3%3.3%2.7%2.7%2.2%0.44%0.24%
Sep 202623.1%15.6%15.6%12.7%5.7%4.7%4.7%3.8%3.1%3.1%3.1%2.6%1.7%0.42%0.23%

How has the Bobbi Brown and Estée Lauder comparison changed over the last 12 months?

3 findings
  • Estée Lauder was ahead of Bobbi Brown in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eyeshadow brands worldwide moved from 5.7% to 4.7%, and its estimated monthly branded searches moved from 368K to 246K.
  • Across the 12 months ending September 2026, Estée Lauder’s share of searches among eyeshadow brands worldwide moved from 18.8% to 15.6%, and its estimated monthly branded searches moved from 1.2M to 823K.

How did search popularity change for eyeshadow brands worldwide in September 2026?

2 changes

  1. In September 2026, Estée Lauder lost share of searches among eyeshadow brands worldwide, from 16.3% to 15.6%.

  2. Bobbi Brown’s share of searches among eyeshadow brands worldwide has lost ground for 3 months in a row, from 5.2% to 4.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bobbi Brown’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobbi Brown

1 branded search term

  • bobbi brown

Estée Lauder

1 branded search term

  • estee lauder

How the Brand Demand Index is measured

Other head-to-heads among eyeshadow brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free