Brandwave

Google Workspace vs Proton Mail:Which is more popular?

In September 2026, Proton Mail had more branded searches than Google Workspace among email hosting providers worldwide. Proton Mail had about 4.1 million branded searches, while Google Workspace had 2 million. Proton Mail made up 24.6% of all email hosting provider searches we track, and Google Workspace accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about email hosting providers, Proton Mail appeared in all five answers and Google Workspace in four. Google Workspace was mentioned before Proton Mail in four out of five answers.

Among email hosting providers worldwide in September 2026

Who do people search for more?

Proton Mail, about 2 searches for every 1 for Google Workspace

Proton Mail 4.1M searchesGoogle Workspace 2M searches

Who does AI mention more?

Proton Mail, mentioned in every answer we collected

Proton Mail in 5 of 5Google Workspace in 4 of 5

Who does AI recommend more?

Google Workspace, named ahead of Proton Mail in 4 of 5 answers

Google Workspace first in 4Proton Mail first in 1

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Top email hosting providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Proton Mail appeared in all five answers. Google Workspace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Workspace was listed before Proton Mail in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Workspace1st
  2. Microsoft 3652nd
  3. Zoho Mail3rd
  4. Proton Mail4th
  5. Fastmail5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Proton Mail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoho Mail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Workspace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fastmail4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about email hosting providers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Google Workspace or Proton Mail more popular in search?

This chart shows how often people search Google for Google Workspace and Proton Mail by name. Each line represents a brand's share of searches for all five email hosting providers we track, month by month, from English-language searches worldwide.

Google Workspace and Proton Mail among email hosting providers worldwide, by month

Share of searches by month for Proton Mail, Google Workspace. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft 365Proton MailZoho MailGoogle WorkspaceFastmail
Oct 202552.3%18.7%18.8%9.2%0.97%
Nov 202555.4%20.2%13.5%10%0.86%
Dec 202550.4%22.5%15%11%0.95%
Jan 202647%25.6%14%12.3%1.1%
Feb 202649.4%22.1%14.7%12.8%0.94%
Mar 202647.1%25.6%14%12.2%1.1%
Apr 202645.5%24.8%16.6%12.2%0.87%
May 202647.1%25.6%14%12.2%1.1%
Jun 202640.8%27.1%18.1%12.8%1.1%
Jul 202636.1%29.3%19.6%13.8%1.2%
Aug 202640.8%27.1%18.1%12.8%1.1%
Sep 202645.3%24.6%16.5%11.7%1.9%

How has the Google Workspace and Proton Mail comparison changed over the last 12 months?

3 findings

How did search popularity change for email hosting providers worldwide in September 2026?

2 changes
  1. In September 2026, Proton Mail lost share of searches among email hosting providers worldwide, from 27.1% to 24.6%.

  2. In September 2026, Google Workspace lost share of searches among email hosting providers worldwide, from 12.8% to 11.7%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Google Workspace’s and Proton Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Workspace

7 branded search terms

  • email google workspace
  • google workspace
  • google workspace app
  • google workspace email
  • google workspace software
  • googleworkspace
  • gsuite

Proton Mail

6 branded search terms

  • email proton mail
  • proton mail
  • proton mail app
  • proton mail email
  • proton mail software
  • protonmail

How the Brand Demand Index is measured

Other head-to-heads among email hosting providers

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