Brandwave

How popular isProton Mail in search?

In August 2026, there were an estimated 4.1M branded searches for Proton Mail worldwide which is up 22% over the last 11 months. Proton Mail holds 18.1% estimated Share of Search among business email providers worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft 36560.3%
  2. Proton Mail18.1%
  3. Zoho Mail12.1%
  4. Google Workspace8.7%
  5. Fastmail0.78%
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Which business email providers compete with Proton Mail?

Proton Mail against business email providers worldwide, by month

Share of Search by month for Microsoft 365, Proton Mail, Zoho Mail, Google Workspace. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft 365Proton MailZoho MailGoogle WorkspaceFastmail
Oct 202575.2%9.7%9.7%4.9%0.51%
Nov 202575.4%11.1%7.4%5.6%0.48%
Dec 202571.5%12.9%8.6%6.4%0.55%
Jan 202671.3%13.8%7.6%6.7%0.59%
Feb 202673.2%11.6%7.8%6.9%0.5%
Mar 202671.2%13.8%7.6%6.8%0.59%
Apr 202667.3%14.8%9.9%7.4%0.52%
May 202668.6%15.1%8.3%7.4%0.64%
Jun 202663%16.8%11.3%8.2%0.72%
Jul 202658.2%19%12.7%9.3%0.81%
Aug 202660.3%18.1%12.1%8.7%0.78%
Sep 2026—————
  1. held 1st · 13.7M estimated branded searches · +9% vs prior month · +2.1 points

  2. held 2nd · 4.1M estimated branded searches · +<0.01% vs prior month · -0.9 points

  3. 3.Zoho Mail

    12.1%

    held 3rd · 2.7M estimated branded searches · -<0.01% vs prior month · -0.6 points

  4. held 4th · 2M estimated branded searches · -0.91% vs prior month · -0.5 points

  5. 5.Fastmail

    0.78%

    held 5th · 176K estimated branded searches · +0.09% vs prior month · 0 points

Compare search popularity between Proton Mail and its closest rivals

How has branded search demand for Proton Mail changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Proton Mail worldwide rose from 3.4M to 4.1M.
  • Across the 11 months ending August 2026, Proton Mail’s estimated Share of Search among business email providers worldwide increased from 9.7% to 18.1%.
  • Across the 11 months ending August 2026, Proton Mail’s estimated Share of Search among business email providers worldwide peaked at 19% in July 2026 and was lowest at 9.7% in October 2025.
  • Across the 11 months ending August 2026, Proton Mail rose from 3rd to 2nd among business email providers worldwide.

How did search popularity change for business email providers worldwide in August 2026?

  1. In August 2026, Microsoft 365 gained estimated Share of Search among business email providers worldwide, from 58.2% to 60.3%.

  2. In August 2026, Proton Mail lost estimated Share of Search among business email providers worldwide, from 19% to 18.1%.

  3. In August 2026, Zoho Mail lost estimated Share of Search among business email providers worldwide, from 12.7% to 12.1%.

  4. In August 2026, Google Workspace lost estimated Share of Search among business email providers worldwide, from 9.3% to 8.7%.

How is Proton Mail measured?

Brandwave collects information about searches that people make online using Proton Mail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • email proton mail
  • proton mail
  • proton mail app
  • proton mail business email
  • proton mail email
  • proton mail software
  • protonmail

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How the Brand Demand Index is measured

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Is Proton Mail your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.