Outward Hound vs YETI:Which is more popular?
In September 2026, YETI had more branded searches than Outward Hound among dog bowl brands worldwide. YETI had about 14,800 branded searches, while Outward Hound had 8,100. YETI made up 23.3% of all dog bowl brand searches we track, and Outward Hound accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about dog bowl brands, YETI appeared in three of the five answers and Outward Hound in two. YETI was mentioned before Outward Hound in every answer.
Who do people search for more?
YETI, about 83% more searches than Outward Hound
Who does AI mention more?
YETI, mentioned in 3 of 5 answers, Outward Hound in 2
Who does AI recommend more?
YETI, named ahead of Outward Hound in every answer
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Top dog bowl brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Outward Hound was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. YETI was listed before Outward Hound in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- YETI1st
Outward Hound2nd
Wild One–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Outward Hound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog bowl brands
5 answers
Asked ChatGPT
“Which dog bowl brand should I buy?”
Asked ChatGPT
“What are the best dog bowl brands?”
Asked ChatGPT
“What's the best dog bowl brand for an easy clean bowl?”
- 1YETI
- 1
Searched Google, AI Overview
“stainless steel dog bowl”
Searched Google, AI Overview
“raised dog bowl”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Outward Hound or YETI more popular in search?
This chart shows how often people search Google for Outward Hound and YETI by name. Each line represents a brand's share of searches for all three dog bowl brands we track, month by month, from English-language searches worldwide.
Share of searches by month for YETI, Outward Hound. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wild One | YETI | Outward Hound |
|---|---|---|---|
| Oct 2025 | 65.4% | 23.9% | 10.7% |
| Nov 2025 | 62% | 27.8% | 10.2% |
| Dec 2025 | 45.1% | 30.2% | 24.7% |
| Jan 2026 | 63.9% | 23.4% | 12.8% |
| Feb 2026 | 63.9% | 23.3% | 12.8% |
| Mar 2026 | 68.4% | 20.4% | 11.2% |
| Apr 2026 | 68.4% | 20.4% | 11.2% |
| May 2026 | 65.4% | 23.9% | 10.7% |
| Jun 2026 | 60.7% | 27.1% | 12.1% |
| Jul 2026 | 65.4% | 23.9% | 10.7% |
| Aug 2026 | 65.4% | 23.9% | 10.7% |
| Sep 2026 | 63.9% | 23.3% | 12.8% |
How has the Outward Hound and YETI comparison changed over the last 12 months?
3 findings
- YETI was ahead of Outward Hound in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outward Hound’s share of searches among dog bowl brands worldwide moved from 10.7% to 12.8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, YETI’s share of searches among dog bowl brands worldwide moved from 23.9% to 23.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for dog bowl brands worldwide in September 2026?
2 changes
In September 2026, Outward Hound gained share of searches among dog bowl brands worldwide, from 10.7% to 12.8%.
In September 2026, YETI lost share of searches among dog bowl brands worldwide, from 23.9% to 23.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Outward Hound’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Outward Hound
1 branded search term
- outward hound
YETI
1 branded search term
- yeti dog bowl
Other head-to-heads among dog bowl brands
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