Outward Hound vs Wild One:Which is searched more?
In September 2026, Wild One had more branded searches than Outward Hound among dog bowl brands worldwide. Wild One had about 40,500 branded searches, while Outward Hound had 8,100. Wild One made up 63.9% of all dog bowl brand searches we track, and Outward Hound accounted for 12.8%. These are worldwide searches for English-language branded terms.
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Is Outward Hound or Wild One more popular in search?
Compare the dog bowl brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wild One, Outward Hound. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wild One | YETI | Outward Hound |
|---|---|---|---|
| Oct 2025 | 65.4% | 23.9% | 10.7% |
| Nov 2025 | 62% | 27.8% | 10.2% |
| Dec 2025 | 45.1% | 30.2% | 24.7% |
| Jan 2026 | 63.9% | 23.4% | 12.8% |
| Feb 2026 | 63.9% | 23.3% | 12.8% |
| Mar 2026 | 68.4% | 20.4% | 11.2% |
| Apr 2026 | 68.4% | 20.4% | 11.2% |
| May 2026 | 65.4% | 23.9% | 10.7% |
| Jun 2026 | 60.7% | 27.1% | 12.1% |
| Jul 2026 | 65.4% | 23.9% | 10.7% |
| Aug 2026 | 65.4% | 23.9% | 10.7% |
| Sep 2026 | 63.9% | 23.3% | 12.8% |
How has the Outward Hound and Wild One comparison changed over the last 12 months?
3 findings
- Wild One was ahead of Outward Hound in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outward Hound’s share of searches among dog bowl brands worldwide moved from 10.7% to 12.8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Wild One’s share of searches among dog bowl brands worldwide moved from 65.4% to 63.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for dog bowl brands worldwide in September 2026?
2 changes
In September 2026, Outward Hound gained share of searches among dog bowl brands worldwide, from 10.7% to 12.8%.
In September 2026, Wild One lost share of searches among dog bowl brands worldwide, from 65.4% to 63.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Outward Hound’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Outward Hound
1 branded search term
- outward hound
Wild One
1 branded search term
- wild one
Other head-to-heads among dog bowl brands
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