Brandwave

Wild One vs YETI:Which is searched more?

In September 2026, Wild One had more branded searches than YETI among dog bowl brands worldwide. Wild One was estimated to have 40.5K branded searches compared to YETI’s 14.8K, and held a 72.1% Share of Search versus YETI’s 26.3%. These are worldwide searches for English-language branded terms.

Share of Search among dog bowl brands worldwide in September 2026Which is more popular in search, Wild One or YETI?
Wild One72.1%40.5K searches
vs
YETI26.3%14.8K searches

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Which is more popular in search, Wild One or YETI?

Compare the dog bowl brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Wild One and YETI among dog bowl brands worldwide, by month

Share of Search by month for Wild One, YETI. The figures are in the table below the chart.

View monthly share of search table
MonthWild OneYETIMaze
Oct 202572.3%26.4%1.3%
Nov 202568.2%30.6%1.2%
Dec 202559.1%39.6%1.3%
Jan 202672.3%26.4%1.3%
Feb 202672.3%26.4%1.3%
Mar 202676.1%22.8%1.1%
Apr 202676.1%22.8%1.1%
May 202672.3%26.4%1.3%
Jun 202668.3%30.5%1.2%
Jul 202672.5%26.5%1.1%
Aug 202672.6%26.5%0.87%
Sep 202672.1%26.3%1.6%

How has the Wild One and YETI comparison changed over the last 12 months?

  • Wild One was ahead of YETI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Wild One’s estimated Share of Search among dog bowl brands worldwide moved from 72.3% to 72.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among dog bowl brands worldwide moved from 26.4% to 26.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for dog bowl brands worldwide in September 2026?

  1. In September 2026, Wild One lost estimated Share of Search among dog bowl brands worldwide, from 72.6% to 72.1%.

  2. Estimated monthly branded searches for YETI worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Wild One’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wild One

1 branded search term

  • wild one

YETI

1 branded search term

  • yeti dog bowl

How the Brand Demand Index is measured

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