Kurgo vs Ruffwear:Which is searched more?
In September 2026, Ruffwear had more branded searches than Kurgo among dog backpack brands worldwide. Ruffwear was estimated to have 60.5K branded searches compared to Kurgo’s 5.4K, and held an 81.8% Share of Search versus Kurgo’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kurgo or Ruffwear?
Compare the dog backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ruffwear, Kurgo. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Outward Hound | Kurgo |
|---|---|---|---|
| Oct 2025 | 80.5% | 10.8% | 8.8% |
| Nov 2025 | 86% | 7.7% | 6.3% |
| Dec 2025 | 72% | 21.6% | 6.4% |
| Jan 2026 | 81.8% | 10.9% | 7.3% |
| Feb 2026 | 81.8% | 10.9% | 7.3% |
| Mar 2026 | 83.4% | 9.1% | 7.4% |
| Apr 2026 | 83.4% | 9.1% | 7.4% |
| May 2026 | 83.4% | 9.1% | 7.4% |
| Jun 2026 | 83.4% | 9.1% | 7.4% |
| Jul 2026 | 83.4% | 9.1% | 7.4% |
| Aug 2026 | 83.4% | 9.1% | 7.4% |
| Sep 2026 | 81.8% | 10.9% | 7.3% |
How has the Kurgo and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of Kurgo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kurgo’s estimated Share of Search among dog backpack brands worldwide moved from 8.8% to 7.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Ruffwear’s estimated Share of Search among dog backpack brands worldwide moved from 80.5% to 81.8%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for dog backpack brands worldwide in September 2026?
2 changes
In September 2026, Ruffwear lost estimated Share of Search among dog backpack brands worldwide, from 83.4% to 81.8%.
Estimated monthly branded searches for Kurgo worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Other head-to-heads among dog backpack brands
How each brand is measured
Brandwave collects information about searches that people make online using Kurgo’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.