Cloudflare vs Route 53:Which is more popular by branded search?
In August 2026, Cloudflare had more branded searches than Route 53 among DNS providers worldwide. Cloudflare was estimated to have 4.3M branded searches compared to Route 53’s 27.1K, and held a 91.5% Share of Search versus Route 53’s 0.58%. These are worldwide searches for English-language branded terms.
Follow Cloudflare vs Route 53 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cloudflare or Route 53?
Compare the dns providers developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cloudflare, Route 53. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | NextDNS | Quad9 | OpenDNS | Google Public DNS | Route 53 |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.2% | 7.6% | 1.2% | 2.3% | 1.2% | 1.5% |
| Nov 2025 | 96.4% | 2.1% | 0.34% | 0.51% | 0.28% | 0.34% |
| Dec 2025 | 91.4% | 5.4% | 0.89% | 1.1% | 0.6% | 0.6% |
| Jan 2026 | 87.9% | 7.7% | 1.3% | 1.5% | 0.84% | 0.84% |
| Feb 2026 | 88.3% | 7.7% | 1% | 1.3% | 0.84% | 0.84% |
| Mar 2026 | 87.2% | 7.5% | 1.2% | 1.5% | 1.5% | 1% |
| Apr 2026 | 89.8% | 6.3% | 1% | 1% | 1% | 0.7% |
| May 2026 | 89.7% | 6.3% | 1% | 1% | 1.3% | 0.69% |
| Jun 2026 | 89.9% | 6.3% | 0.84% | 1% | 1.3% | 0.69% |
| Jul 2026 | 89.8% | 6.3% | 0.84% | 0.84% | 1.5% | 0.69% |
| Aug 2026 | 91.5% | 5.3% | 1.3% | 0.71% | 0.58% | 0.58% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cloudflare and Route 53 comparison changed over the last 12 months?
3 findings
- Cloudflare was ahead of Route 53 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS providers worldwide moved from 86.2% to 91.5%, and its estimated monthly branded searches moved from 2.3M to 4.3M.
- Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS providers worldwide moved from 1.5% to 0.58%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for DNS providers worldwide in August 2026?
2 changes
In August 2026, Cloudflare gained estimated Share of Search among DNS providers worldwide, from 89.8% to 91.5%.
Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cloudflare’s and Route 53’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudflare
11 branded search terms
- cloud storage cloudflare
- cloudflare
- cloudflare app
- cloudflare cdn
- cloudflare cloud storage
- cloudflare com
- cloudflare content delivery network
- cloudflare object storage
- cloudflare r2
- cloudflare software
- object storage cloudflare
Route 53
1 branded search term
- route 53
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.