Mares vs Shearwater:Which is more popular?
In September 2026, Shearwater had more branded searches than Mares among dive gear brands worldwide. Shearwater had about 5,500 branded searches, while Mares had 2,720. Shearwater made up 4.4% of all dive gear brand searches we track, and Mares accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about dive gear brands, both Mares and Shearwater appeared in all five answers. Shearwater was mentioned before Mares in three out of five answers.
Who do people search for more?
Shearwater, about 2 searches for every 1 for Mares
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Shearwater, named ahead of Mares in 3 of 5 answers
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Top dive gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Mares and Shearwater showed up in all five answers. Shearwater was listed before Mares in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Scubapro1st
Aqua Lung2nd- Shearwater3rd
Mares4th
Cressi5th
Apeks6th
Fourth Element7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aqua Lung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cressi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scubapro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mares5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apeks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fourth Element3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about dive gear brands
5 answers
Asked ChatGPT
“Which dive gear brand should I buy?”
Asked ChatGPT
“What are the best dive gear brands?”
Asked ChatGPT
“What's the best dive gear brand for a recreational diver?”
Searched Google, AI Overview
“best dive gear”
Searched Google, AI Overview
“scuba gear brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Mares or Shearwater more popular in search?
This chart shows how often people search Google for Mares and Shearwater by name. Each line represents a brand's share of searches for all seven dive gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shearwater, Mares. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aqua Lung | Cressi | Scubapro | Apeks | Fourth Element | Shearwater | Mares |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 22.1% | 22.1% | 9.9% | 5.4% | 4.9% | 2.5% |
| Nov 2025 | 31.3% | 21% | 21% | 14% | 5.1% | 5.3% | 2.3% |
| Dec 2025 | 33.4% | 22.3% | 22.3% | 10% | 5.4% | 4.5% | 2% |
| Jan 2026 | 32.6% | 21.8% | 21.8% | 11.9% | 5.3% | 4.4% | 2.1% |
| Feb 2026 | 36.7% | 20.1% | 20.1% | 11% | 4.9% | 5% | 2.1% |
| Mar 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| Apr 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| May 2026 | 29.4% | 24% | 24% | 10.7% | 4.8% | 4.9% | 2.1% |
| Jun 2026 | 26.8% | 32.7% | 21.9% | 8% | 4.4% | 4.2% | 2.1% |
| Jul 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Aug 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Sep 2026 | 32.3% | 26.4% | 21.6% | 7.9% | 5.3% | 4.4% | 2.2% |
How has the Mares and Shearwater comparison changed over the last 12 months?
3 findings
- Shearwater was ahead of Mares in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mares’ share of searches among dive gear brands worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 3K to 2.7K.
- Across the 12 months ending September 2026, Shearwater’s share of searches among dive gear brands worldwide moved from 4.9% to 4.4%, and its estimated monthly branded searches moved from 6K to 5.5K.
How did search popularity change for dive gear brands worldwide in September 2026?
0 changes
Neither Mares nor Shearwater moved beyond provider rounding among dive gear brands in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Mares’ and Shearwater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mares
4 branded search terms
- mares dive
- mares dive computer
- mares mask
- mares scuba mask
Shearwater
2 branded search terms
- shearwater dive computer
- shearwater perdix
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