Brandwave

Apeks vs Aqua Lung:Which is more popular?

In September 2026, Aqua Lung had more branded searches than Apeks among dive gear brands worldwide. Aqua Lung had about 40,500 branded searches, while Apeks had 9,900. Aqua Lung made up 32.3% of all dive gear brand searches we track, and Apeks accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about dive gear brands, Aqua Lung appeared in all five answers and Apeks in three. Aqua Lung was mentioned before Apeks in four out of five answers.

Among dive gear brands worldwide in September 2026

Who do people search for more?

Aqua Lung, about 4 searches for every 1 for Apeks

Aqua Lung 40.5K searchesApeks 9.9K searches

Who does AI mention more?

Aqua Lung, mentioned in every answer we collected

Aqua Lung in 5 of 5Apeks in 3 of 5

Who does AI recommend more?

Aqua Lung, named ahead of Apeks in 4 of 5 answers

Aqua Lung first in 4Apeks first in 1

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Top dive gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aqua Lung appeared in all five answers. Apeks was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Aqua Lung was listed before Apeks in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scubapro1st
  2. Aqua Lung2nd
  3. Shearwater3rd
  4. Mares4th
  5. Cressi5th
  6. Apeks6th
  7. Fourth Element7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aqua Lung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cressi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scubapro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mares5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apeks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fourth Element3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about dive gear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Apeks or Aqua Lung more popular in search?

This chart shows how often people search Google for Apeks and Aqua Lung by name. Each line represents a brand's share of searches for all seven dive gear brands we track, month by month, from English-language searches worldwide.

Apeks and Aqua Lung among dive gear brands worldwide, by month

Share of searches by month for Aqua Lung, Apeks. The figures are in the table below the chart.

View monthly share of searches table
MonthAqua LungCressiScubaproApeksFourth ElementShearwaterMares
Oct 202533.1%22.1%22.1%9.9%5.4%4.9%2.5%
Nov 202531.3%21%21%14%5.1%5.3%2.3%
Dec 202533.4%22.3%22.3%10%5.4%4.5%2%
Jan 202632.6%21.8%21.8%11.9%5.3%4.4%2.1%
Feb 202636.7%20.1%20.1%11%4.9%5%2.1%
Mar 202633.6%22.5%22.5%10%4.5%4.6%2.3%
Apr 202633.6%22.5%22.5%10%4.5%4.6%2.3%
May 202629.4%24%24%10.7%4.8%4.9%2.1%
Jun 202626.8%32.7%21.9%8%4.4%4.2%2.1%
Jul 202626.7%32.6%21.8%8%4.4%4.2%2.4%
Aug 202626.7%32.6%21.8%8%4.4%4.2%2.4%
Sep 202632.3%26.4%21.6%7.9%5.3%4.4%2.2%

How has the Apeks and Aqua Lung comparison changed over the last 12 months?

3 findings
  • Aqua Lung was ahead of Apeks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands worldwide moved from 9.9% to 7.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Aqua Lung’s share of searches among dive gear brands worldwide moved from 33.1% to 32.3%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for dive gear brands worldwide in September 2026?

2 changes
  1. In September 2026, Aqua Lung overtook Cressi to become the leader among dive gear brands worldwide, with 32.3% of the searches.

  2. Estimated monthly branded searches for Apeks worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apeks’ and Aqua Lung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apeks

1 branded search term

  • apeks

Aqua Lung

1 branded search term

  • aqua lung

How the Brand Demand Index is measured

Other head-to-heads among dive gear brands

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