Brandwave

Amplitude vs Microsoft Clarity:Which is more popular?

In September 2026, Microsoft Clarity had more branded searches than Amplitude among digital experience analytics platforms worldwide. Microsoft Clarity had about 165,000 branded searches, while Amplitude had 3,380. Microsoft Clarity made up 61.7% of all digital experience analytics platform searches we track, and Amplitude accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about digital experience analytics platforms, Amplitude appeared in three of the five answers and Microsoft Clarity in two. Amplitude was mentioned before Microsoft Clarity in two out of three answers that named either.

Among digital experience analytics platforms worldwide in September 2026

Who do people search for more?

Microsoft Clarity, about 49 searches for every 1 for Amplitude

Microsoft Clarity 165K searchesAmplitude 3.4K searches

Who does AI mention more?

Amplitude, mentioned in 3 of 5 answers, Microsoft Clarity in 2

Amplitude in 3 of 5Microsoft Clarity in 2 of 5

Who does AI recommend more?

Amplitude, named ahead of Microsoft Clarity in 2 of 3 answers

Amplitude first in 2Microsoft Clarity first in 1

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Top digital experience analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amplitude was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Clarity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amplitude was listed before Microsoft Clarity in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Contentsquare1st
  2. Fullstory2nd
  3. Quantum Metric3rd
  4. Amplitude4th
  5. Microsoft Clarity5th
  6. Glassbox6th
  7. Mixpanel7th
  8. LogRocket–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Contentsquare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quantum Metric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glassbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital experience analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Amplitude or Microsoft Clarity more popular in search?

This chart shows how often people search Google for Amplitude and Microsoft Clarity by name. Each line represents a brand's share of searches for all eight digital experience analytics platforms we track, month by month, from English-language searches worldwide.

Amplitude and Microsoft Clarity among digital experience analytics platforms worldwide, by month

Share of searches by month for Microsoft Clarity, Amplitude. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft ClarityMixpanelContentsquareFullstoryLogRocketAmplitudeQuantum MetricGlassbox
Oct 202543.9%29.8%8.9%7.4%5.9%2.3%1.8%0.02%
Nov 202536.7%45.3%6.1%5%4%1.6%1.2%<0.01%
Dec 202544.3%36.7%6%5%4.9%2%1.2%<0.01%
Jan 202650.9%28.2%8.4%4.7%4.6%1.9%1.4%<0.01%
Feb 202659.3%18.1%9.8%4.6%3.6%2.8%1.9%<0.01%
Mar 202656.5%21.1%9.3%4.4%4.1%2.7%1.8%<0.01%
Apr 202656.5%21.1%9.3%5.3%4.1%2.2%1.5%<0.01%
May 202666.6%16.6%7.3%3.4%2.7%2.2%1.2%0.02%
Jun 202658.4%21.7%6.4%5.4%5.2%1.9%1%0.01%
Jul 202663.5%19.3%7%3.9%3.1%2%1.1%<0.01%
Aug 202664.7%16.1%5.8%5.9%4.7%1.6%1.1%<0.01%
Sep 202661.7%22.9%6.8%3.8%2.5%1.3%1.1%<0.01%

How has the Amplitude and Microsoft Clarity comparison changed over the last 12 months?

3 findings

How did search popularity change for digital experience analytics platforms worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms worldwide, from 64.7% to 61.7%.

  2. Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amplitude’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amplitude

2 branded search terms

  • amplitude analytics
  • amplitude product analytics

Microsoft Clarity

1 branded search term

  • microsoft clarity

How the Brand Demand Index is measured

Other head-to-heads among digital experience analytics platforms

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