Diecast model brands:Which are most popular?

Name: Diecast model brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Hot Wheels was the most searched diecast model brand worldwide, accounting for 34.5% of all searches among the 16 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Hot Wheels showed up in every answer. Hot Wheels was recommended most often, coming first in three out of five responses.

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Top diecast model brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hot Wheels appeared every time. Hot Wheels was recommended most often, coming first in three out of five answers. Mini GT was second, and Matchbox was third. Majorette, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Hot Wheels	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Mini GT	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Matchbox	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
AUTOart	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Greenlight	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Kaido House	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Maisto	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Inno64	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Tarmac Works	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Solido	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Tomica	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Bburago	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Minichamps	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Majorette	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Welly	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Corgi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Hot Wheels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mini GT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Matchbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AUTOart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Greenlight4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kaido House3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maisto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Inno643 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tarmac Works3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Solido3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tomica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bburago2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Minichamps1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Majorette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Welly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corgi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about diecast model brands

5 answers

Asked ChatGPT
“What are the best diecast model car brands?”
1. 1AUTOart
2. 2Minichamps
3. 3Bburago
4. 4Maisto
5. 5Hot Wheels
6. 6Tarmac Works
7. 7Greenlight
8. 8Solido
9. 9Mini GT
10. 10Inno64
11. 11Matchbox
12. 12Tomica
Asked ChatGPT
“Which 1:64 diecast brand is best for collectors?”
1. 1Mini GT
2. 2Inno64
3. 3Tarmac Works
4. 4Kaido House
5. 5Hot Wheels
Asked ChatGPT
“What diecast car brands should I collect?”
1. 1Hot Wheels
2. 2Mini GT
3. 3Tarmac Works
4. 4Matchbox
5. 5Kaido House
6. 6Inno64
7. 7Bburago
8. 8Greenlight
9. 9Tomica
10. 10AUTOart
Searched Google, AI Overview
“diecast cars”
1. 1Hot Wheels
2. 2Matchbox
3. 3Maisto
4. 4Greenlight
5. 5Kaido House
6. 6Mini GT
7. 7Solido
8. 8AUTOart
Searched Google, AI Overview
“diecast model cars”
1. 1Hot Wheels
2. 2Matchbox
3. 3Greenlight
4. 4Maisto
5. 5Solido
6. 6AUTOart

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which diecast model brands do people search for most?

This chart shows how often people search Google for each diecast model brand by name. Each line represents a brand's share of searches for all 16 diecast model brands we track, month by month, from English-language searches worldwide.

Share of searches among diecast model brands worldwide, by month

Month	Hot Wheels	Mini GT	Matchbox	Tomica	Kaido House	Bburago	Maisto	Majorette	Minichamps	AUTOart	Inno64	Tarmac Works	Greenlight	Welly	Corgi	Solido
Nov 2025	33.4%	18.9%	8.2%	10.2%	4.8%	6.7%	6.7%	1.8%	2.5%	2.5%	1.3%	1.3%	1.1%	0.27%	0.27%	0.18%
Dec 2025	36.2%	16.8%	8.9%	11.1%	4.2%	6%	6%	1.9%	2.7%	2.2%	1.2%	1.2%	0.97%	0.24%	0.24%	0.2%
Jan 2026	33.7%	19.1%	6.8%	10.8%	4.9%	5.5%	6.8%	2.2%	3%	2.5%	1.7%	1.4%	1.1%	0.27%	0.27%	0.21%
Feb 2026	31.4%	21.8%	7.7%	11.8%	5.5%	4.2%	5.2%	3.1%	2.3%	2.3%	1.5%	1.5%	1%	0.24%	0.24%	0.18%
Mar 2026	30.5%	21%	9.2%	11.4%	5.3%	5%	5%	3%	2.7%	2.2%	1.5%	1.5%	1%	0.24%	0.24%	0.17%
Apr 2026	31.2%	21.5%	9.4%	11.7%	4.4%	4.2%	5.1%	3.1%	2.3%	2.3%	1.5%	1.5%	1.3%	0.24%	0.24%	0.16%
May 2026	30.9%	21.3%	9.3%	11.6%	4.4%	4.2%	5.1%	3.7%	2.3%	2.3%	1.5%	1.5%	1.2%	0.24%	0.24%	0.19%
Jun 2026	30.4%	20.9%	9.1%	11.4%	5.2%	5%	5%	3.5%	2.2%	2.2%	1.5%	1.5%	1.2%	0.23%	0.2%	0.22%
Jul 2026	34%	19.2%	8.3%	12.7%	5.9%	3.7%	4.6%	3.3%	2%	2%	1.4%	1.4%	0.91%	0.21%	0.18%	0.2%
Aug 2026	33.4%	18.9%	10%	10.7%	5.8%	4.5%	4.5%	3.2%	2%	2.5%	1.6%	1.3%	0.9%	0.21%	0.21%	0.2%
Sep 2026	37.4%	17.3%	11.2%	9.8%	5.3%	4.1%	4.1%	2.9%	1.8%	1.8%	1.5%	1.2%	0.82%	0.19%	0.24%	0.18%
Oct 2026	34.5%	16%	15.5%	9.5%	4.9%	4.6%	4.6%	2.7%	2.1%	1.7%	1.4%	1.1%	0.76%	0.34%	0.18%	0.17%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Hot Wheels Mattel	34.5%	368K	0%	-2.9 points
2, held 2nd	Mini GT TSM Models	16%	170K	0%	-1.4 points
3, held 3rd	Matchbox Mattel	15.5%	165K	+50%	+4.3 points
4, held 4th	TomicaTakara Tomy	9.5%	101K	+5.1%	-0.3 points
5, held 5th	Kaido House TSM Models	4.9%	52.4K	0%	-0.4 points
6, held 6th	BburagoMay Cheong Group	4.6%	49.5K	+22.2%	+0.5 points
7, held 7th	Maisto	4.6%	49.5K	+22.2%	+0.5 points
8, held 8th	MajoretteSimba Dickie Group	2.7%	28.7K	0%	-0.2 points
9, moved from 10th to 9th	Minichamps	2.1%	22.2K	+22.7%	+0.2 pointsmoved from 10th to 9th
10, moved from 9th to 10th	AUTOart	1.7%	18.1K	0%	-0.1 pointsmoved from 9th to 10th
11, held 11th	Inno64INNO Models	1.4%	14.8K	0%	-0.1 points
12, held 12th	Tarmac Works	1.1%	12.1K	0%	-0.1 points
13, held 13th	Greenlight	0.76%	8.1K	0%	-0.1 points
14, moved from 15th to 14th	Welly	0.34%	3.6K	+89.5%	+0.1 pointsmoved from 15th to 14th
15, moved from 14th to 15th	Corgi Hornby	0.18%	1.9K	-20.8%	-0.1 pointsmoved from 14th to 15th
16, held 16th	Solido	0.17%	1.8K	0%	0 points

1.Hot Wheels
34.5%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.9 points.
2.Mini GT
16%
Held 2nd. 170K estimated branded searches, 0% vs prior month. Share -1.4 points.
3.Matchbox
15.5%
Held 3rd. 165K estimated branded searches, +50% vs prior month. Share +4.3 points.
4.Tomica
9.5%
Held 4th. 101K estimated branded searches, +5.1% vs prior month. Share -0.3 points.
5.Kaido House
4.9%
Held 5th. 52.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.Bburago
4.6%
Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
7.Maisto
4.6%
Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
8.Majorette
2.7%
Held 8th. 28.7K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.Minichamps
2.1%
Moved from 10th to 9th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
10.AUTOart
1.7%
Moved from 9th to 10th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.Inno64
1.4%
Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.Tarmac Works
1.1%
Held 12th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
13.Greenlight
0.76%
Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
14.Welly
0.34%
Moved from 15th to 14th. 3.6K estimated branded searches, +89.5% vs prior month. Share +0.1 points.
15.Corgi
0.18%
Moved from 14th to 15th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
16.Solido
0.17%
Held 16th. 1.8K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among diecast model brands worldwide?

16 brands

In October 2026, Hot Wheels was the most searched among diecast model brands worldwide, with an estimated 368K branded searches, 34.5% of all searches for the 16 tracked by the Brandwave Brand Demand Index. Mini GT is in 2nd place, 18.5 percentage points behind at 16%.

Global diecast model brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Hot Wheels	33.4% → 34.5%	37.4%Sep 2026	30.4%Jun 2026	1st
Mini GT	18.9% → 16%	21.8%Feb 2026	16%Oct 2026	2nd
Matchbox	8.2% → 15.5%	15.5%Oct 2026	6.8%Jan 2026	4th → 3rd
Tomica	10.2% → 9.5%	12.7%Jul 2026	9.5%Oct 2026	3rd → 4th
Kaido House	4.8% → 4.9%	5.9%Jul 2026	4.2%Dec 2025	7th → 5th
Bburago	6.7% → 4.6%	6.7%Nov 2025	3.7%Jul 2026	5th → 6th
Maisto	6.7% → 4.6%	6.8%Jan 2026	4.1%Sep 2026	6th → 7th
Majorette	1.8% → 2.7%	3.7%May 2026	1.8%Nov 2025	10th → 8th
Minichamps	2.5% → 2.1%	3%Jan 2026	1.8%Sep 2026	9th
AUTOart	2.5% → 1.7%	2.5%Jan 2026	1.7%Oct 2026	8th → 10th
Inno64	1.3% → 1.4%	1.7%Jan 2026	1.2%Dec 2025	11th
Tarmac Works	1.3% → 1.1%	1.5%Feb 2026	1.1%Oct 2026	12th
Greenlight	1.1% → 0.76%	1.3%Apr 2026	0.76%Oct 2026	13th
Welly	0.27% → 0.34%	0.34%Oct 2026	0.19%Sep 2026	15th → 14th
Corgi	0.27% → 0.18%	0.27%Jan 2026	0.18%Oct 2026	14th → 15th
Solido	0.18% → 0.17%	0.22%Jun 2026	0.16%Apr 2026	16th

Each finding as a sentence

Across the 12 months ending October 2026, Hot Wheels’ share of searches among diecast model brands worldwide increased from 33.4% to 34.5%.
Across the 12 months ending October 2026, Mini GT’s share of searches among diecast model brands worldwide decreased from 18.9% to 16%.
Across the 12 months ending October 2026, Matchbox’s share of searches among diecast model brands worldwide increased from 8.2% to 15.5%.
Across the 12 months ending October 2026, Tomica’s share of searches among diecast model brands worldwide decreased from 10.2% to 9.5%.
Across the 12 months ending October 2026, Bburago’s share of searches among diecast model brands worldwide decreased from 6.7% to 4.6%.
Across the 12 months ending October 2026, Maisto’s share of searches among diecast model brands worldwide decreased from 6.7% to 4.6%.
Across the 12 months ending October 2026, Majorette’s share of searches among diecast model brands worldwide increased from 1.8% to 2.7%.
Across the 12 months ending October 2026, AUTOart’s share of searches among diecast model brands worldwide decreased from 2.5% to 1.7%.
Across the 12 months ending October 2026, Hot Wheels’ share of searches among diecast model brands worldwide peaked at 37.4% in September 2026 and was lowest at 30.4% in June 2026.
Across the 12 months ending October 2026, Mini GT’s share of searches among diecast model brands worldwide peaked at 21.8% in February 2026 and was lowest at 16% in October 2026.
Across the 12 months ending October 2026, Matchbox’s share of searches among diecast model brands worldwide peaked at 15.5% in October 2026 and was lowest at 6.8% in January 2026.
Across the 12 months ending October 2026, Tomica’s share of searches among diecast model brands worldwide peaked at 12.7% in July 2026 and was lowest at 9.5% in October 2026.
Across the 12 months ending October 2026, Kaido House’s share of searches among diecast model brands worldwide peaked at 5.9% in July 2026 and was lowest at 4.2% in December 2025.
Across the 12 months ending October 2026, Bburago’s share of searches among diecast model brands worldwide peaked at 6.7% in November 2025 and was lowest at 3.7% in July 2026.
Across the 12 months ending October 2026, Maisto’s share of searches among diecast model brands worldwide peaked at 6.8% in January 2026 and was lowest at 4.1% in September 2026.
Across the 12 months ending October 2026, Majorette’s share of searches among diecast model brands worldwide peaked at 3.7% in May 2026 and was lowest at 1.8% in November 2025.
Across the 12 months ending October 2026, Minichamps’ share of searches among diecast model brands worldwide peaked at 3% in January 2026 and was lowest at 1.8% in September 2026.
Across the 12 months ending October 2026, Matchbox rose from 4th to 3rd among diecast model brands worldwide.
Across the 12 months ending October 2026, Tomica fell from 3rd to 4th among diecast model brands worldwide.
Across the 12 months ending October 2026, Kaido House rose from 7th to 5th among diecast model brands worldwide.
Across the 12 months ending October 2026, Bburago fell from 5th to 6th among diecast model brands worldwide.
Across the 12 months ending October 2026, Maisto fell from 6th to 7th among diecast model brands worldwide.
Across the 12 months ending October 2026, Majorette rose from 10th to 8th among diecast model brands worldwide.
Across the 12 months ending October 2026, AUTOart fell from 8th to 10th among diecast model brands worldwide.
Across the 12 months ending October 2026, Welly rose from 15th to 14th among diecast model brands worldwide.
Across the 12 months ending October 2026, Corgi fell from 14th to 15th among diecast model brands worldwide.
Across the 12 months ending October 2026, Minichamps, Inno64, Tarmac Works, Greenlight and Solido held steady: their share of searches among diecast model brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for diecast model brands worldwide in October 2026?

8 changes

In October 2026, Matchbox gained share of searches among diecast model brands worldwide, from 11.2% to 15.5%.
In October 2026, Bburago gained share of searches among diecast model brands worldwide, from 4.1% to 4.6%.
In October 2026, Maisto gained share of searches among diecast model brands worldwide, from 4.1% to 4.6%.
In October 2026, Hot Wheels lost share of searches among diecast model brands worldwide, from 37.4% to 34.5%.
In October 2026, Mini GT lost share of searches among diecast model brands worldwide, from 17.3% to 16%.
Tomica’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 12.7% to 9.5% in October 2026.
Kaido House’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 5.9% to 4.9% in October 2026.
Majorette’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 3.3% to 2.7% in October 2026.

How are branded searches counted for diecast model brands?

21 search terms

Each brand's share of searches among diecast model brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.