Brandwave

How popular isWelly?

In October 2026, people searched for Welly by name about 3,600 times worldwide, a 50% increase from the previous year. These searches made up 0.34% of all global diecast model brand searches, placing Welly 14th out of 16 brands. When we asked both ChatGPT and Google AI Overviews about diecast model brands, Welly did not appear in any of the answers.

Search and AI answers in October 2026

Welly is the 14th most searched of 16 competitors and not named in the AI answers we collected.

  1. Hot WheelsShare of searches 34.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Mini GTShare of searches 16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. MatchboxShare of searches 15.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. TomicaShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 13th
  5. WellyShare of searches 0.34%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top diecast model brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Welly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hot Wheels1st
  2. Mini GT2nd
  3. Matchbox3rd
  4. Greenlight4th
  5. Maisto5th
  6. Tarmac Works6th
  7. Inno647th
  8. +6 more
  9. Majorette–
  10. Welly–
  11. Corgi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Wheels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mini GT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matchbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AUTOart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenlight4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaido House3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maisto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Inno643 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarmac Works3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Welly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about diecast model brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Welly compared with other diecast model brands worldwide?

Welly against diecast model brands worldwide, by month

Share of searches by month for Hot Wheels, Mini GT, Matchbox, Tomica, Kaido House, Bburago, Maisto, Majorette, Minichamps, Welly. The figures are in the table below the chart.

View monthly share of searches table
MonthHot WheelsMini GTMatchboxTomicaKaido HouseBburagoMaistoMajoretteMinichampsAUTOartInno64Tarmac WorksGreenlightWellyCorgiSolido
Nov 202533.4%18.9%8.2%10.2%4.8%6.7%6.7%1.8%2.5%2.5%1.3%1.3%1.1%0.27%0.27%0.18%
Dec 202536.2%16.8%8.9%11.1%4.2%6%6%1.9%2.7%2.2%1.2%1.2%0.97%0.24%0.24%0.2%
Jan 202633.7%19.1%6.8%10.8%4.9%5.5%6.8%2.2%3%2.5%1.7%1.4%1.1%0.27%0.27%0.21%
Feb 202631.4%21.8%7.7%11.8%5.5%4.2%5.2%3.1%2.3%2.3%1.5%1.5%1%0.24%0.24%0.18%
Mar 202630.5%21%9.2%11.4%5.3%5%5%3%2.7%2.2%1.5%1.5%1%0.24%0.24%0.17%
Apr 202631.2%21.5%9.4%11.7%4.4%4.2%5.1%3.1%2.3%2.3%1.5%1.5%1.3%0.24%0.24%0.16%
May 202630.9%21.3%9.3%11.6%4.4%4.2%5.1%3.7%2.3%2.3%1.5%1.5%1.2%0.24%0.24%0.19%
Jun 202630.4%20.9%9.1%11.4%5.2%5%5%3.5%2.2%2.2%1.5%1.5%1.2%0.23%0.2%0.22%
Jul 202634%19.2%8.3%12.7%5.9%3.7%4.6%3.3%2%2%1.4%1.4%0.91%0.21%0.18%0.2%
Aug 202633.4%18.9%10%10.7%5.8%4.5%4.5%3.2%2%2.5%1.6%1.3%0.9%0.21%0.21%0.2%
Sep 202637.4%17.3%11.2%9.8%5.3%4.1%4.1%2.9%1.8%1.8%1.5%1.2%0.82%0.19%0.24%0.18%
Oct 202634.5%16%15.5%9.5%4.9%4.6%4.6%2.7%2.1%1.7%1.4%1.1%0.76%0.34%0.18%0.17%

  1. 1.Hot Wheels

    34.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Mini GT

    16%

    Held 2nd. 170K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Matchbox

    15.5%

    Held 3rd. 165K estimated branded searches, +50% vs prior month. Share +4.3 points.

  4. 4.Tomica

    9.5%

    Held 4th. 101K estimated branded searches, +5.1% vs prior month. Share -0.3 points.

  5. 5.Kaido House

    4.9%

    Held 5th. 52.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Bburago

    4.6%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  7. 7.Maisto

    4.6%

    Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  8. 8.Majorette

    2.7%

    Held 8th. 28.7K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Minichamps

    2.1%

    Moved from 10th to 9th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  10. 10.AUTOart

    1.7%

    Moved from 9th to 10th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Inno64

    1.4%

    Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Tarmac Works

    1.1%

    Held 12th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Greenlight

    0.76%

    Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  14. 14.Welly

    0.34%

    Moved from 15th to 14th. 3.6K estimated branded searches, +89.5% vs prior month. Share +0.1 points.

  15. 15.Corgi

    0.18%

    Moved from 14th to 15th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  16. 16.Solido

    0.17%

    Held 16th. 1.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Welly and its closest rivals

Every comparison with Welly

15 comparisons

How has branded search demand for Welly changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Welly worldwide rose from 2.4K to 3.6K.
  • Across the 12 months ending October 2026, Welly rose from 15th to 14th among diecast model brands worldwide.

How did search popularity change for diecast model brands worldwide in October 2026?

6 changes

  1. In October 2026, Matchbox gained share of searches among diecast model brands worldwide, from 11.2% to 15.5%.

  2. In October 2026, Bburago gained share of searches among diecast model brands worldwide, from 4.1% to 4.6%.

  3. In October 2026, Maisto gained share of searches among diecast model brands worldwide, from 4.1% to 4.6%.

  4. In October 2026, Hot Wheels lost share of searches among diecast model brands worldwide, from 37.4% to 34.5%.

  5. In October 2026, Mini GT lost share of searches among diecast model brands worldwide, from 17.3% to 16%.

  6. Tomica’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 12.7% to 9.5% in October 2026.

How are Welly’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Welly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • welly diecast

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How the Brand Demand Index is measured

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