How popular isBburago?
In October 2026, people searched for Bburago by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 4.6% of all global diecast model brand searches, placing Bburago sixth out of 16 brands. When we asked both ChatGPT and Google AI Overviews about diecast model brands, Bburago appeared in two of the five answers and was the tenth most recommended of the 16.
Bburago is the sixth most searched of 16 competitors and the tenth most recommended in the AI answers we collected.
Hot WheelsShare of searches 34.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Mini GTShare of searches 16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- MatchboxShare of searches 15.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
TomicaShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 13th
BburagoShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
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Top diecast model brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bburago was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bburago is the tenth most recommended of the 16.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hot Wheels1st
- Mini GT2nd
- Matchbox3rd
Greenlight4th
Maisto5th
Tarmac Works6th
Inno647th- Kaido House8th
AUTOart9th- Bburago10th
- +6 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hot Wheels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mini GT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Matchbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AUTOart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Greenlight4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kaido House3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maisto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Inno643 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarmac Works3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bburago2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about diecast model brands
5 answers
Asked ChatGPT
“What are the best diecast model car brands?”
Asked ChatGPT
“Which 1:64 diecast brand is best for collectors?”
Asked ChatGPT
“What diecast car brands should I collect?”
Searched Google, AI Overview
“diecast cars”
Searched Google, AI Overview
“diecast model cars”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Bburago compared with other diecast model brands worldwide?
Share of searches by month for Hot Wheels, Mini GT, Matchbox, Tomica, Kaido House, Bburago, Maisto, Majorette, Minichamps. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hot Wheels | Mini GT | Matchbox | Tomica | Kaido House | Bburago | Maisto | Majorette | Minichamps | AUTOart | Inno64 | Tarmac Works | Greenlight | Welly | Corgi | Solido |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.4% | 18.9% | 8.2% | 10.2% | 4.8% | 6.7% | 6.7% | 1.8% | 2.5% | 2.5% | 1.3% | 1.3% | 1.1% | 0.27% | 0.27% | 0.18% |
| Dec 2025 | 36.2% | 16.8% | 8.9% | 11.1% | 4.2% | 6% | 6% | 1.9% | 2.7% | 2.2% | 1.2% | 1.2% | 0.97% | 0.24% | 0.24% | 0.2% |
| Jan 2026 | 33.7% | 19.1% | 6.8% | 10.8% | 4.9% | 5.5% | 6.8% | 2.2% | 3% | 2.5% | 1.7% | 1.4% | 1.1% | 0.27% | 0.27% | 0.21% |
| Feb 2026 | 31.4% | 21.8% | 7.7% | 11.8% | 5.5% | 4.2% | 5.2% | 3.1% | 2.3% | 2.3% | 1.5% | 1.5% | 1% | 0.24% | 0.24% | 0.18% |
| Mar 2026 | 30.5% | 21% | 9.2% | 11.4% | 5.3% | 5% | 5% | 3% | 2.7% | 2.2% | 1.5% | 1.5% | 1% | 0.24% | 0.24% | 0.17% |
| Apr 2026 | 31.2% | 21.5% | 9.4% | 11.7% | 4.4% | 4.2% | 5.1% | 3.1% | 2.3% | 2.3% | 1.5% | 1.5% | 1.3% | 0.24% | 0.24% | 0.16% |
| May 2026 | 30.9% | 21.3% | 9.3% | 11.6% | 4.4% | 4.2% | 5.1% | 3.7% | 2.3% | 2.3% | 1.5% | 1.5% | 1.2% | 0.24% | 0.24% | 0.19% |
| Jun 2026 | 30.4% | 20.9% | 9.1% | 11.4% | 5.2% | 5% | 5% | 3.5% | 2.2% | 2.2% | 1.5% | 1.5% | 1.2% | 0.23% | 0.2% | 0.22% |
| Jul 2026 | 34% | 19.2% | 8.3% | 12.7% | 5.9% | 3.7% | 4.6% | 3.3% | 2% | 2% | 1.4% | 1.4% | 0.91% | 0.21% | 0.18% | 0.2% |
| Aug 2026 | 33.4% | 18.9% | 10% | 10.7% | 5.8% | 4.5% | 4.5% | 3.2% | 2% | 2.5% | 1.6% | 1.3% | 0.9% | 0.21% | 0.21% | 0.2% |
| Sep 2026 | 37.4% | 17.3% | 11.2% | 9.8% | 5.3% | 4.1% | 4.1% | 2.9% | 1.8% | 1.8% | 1.5% | 1.2% | 0.82% | 0.19% | 0.24% | 0.18% |
| Oct 2026 | 34.5% | 16% | 15.5% | 9.5% | 4.9% | 4.6% | 4.6% | 2.7% | 2.1% | 1.7% | 1.4% | 1.1% | 0.76% | 0.34% | 0.18% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.5% | 368K | 0% | -2.9 points | |
| 2, held 2nd | 16% | 170K | 0% | -1.4 points | |
| 3, held 3rd | 15.5% | 165K | +50% | +4.3 points | |
| 4, held 4th | TomicaTakara Tomy | 9.5% | 101K | +5.1% | -0.3 points |
| 5, held 5th | 4.9% | 52.4K | 0% | -0.4 points | |
| 6, held 6th | BburagoMay Cheong Group | 4.6% | 49.5K | +22.2% | +0.5 points |
| 7, held 7th | 4.6% | 49.5K | +22.2% | +0.5 points | |
| 8, held 8th |  MajoretteSimba Dickie Group | 2.7% | 28.7K | 0% | -0.2 points |
| 9, moved from 10th to 9th | 2.1% | 22.2K | +22.7% | +0.2 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 1.7% | 18.1K | 0% | -0.1 pointsmoved from 9th to 10th | |
| 11, held 11th | Inno64INNO Models | 1.4% | 14.8K | 0% | -0.1 points |
| 12, held 12th | 1.1% | 12.1K | 0% | -0.1 points | |
| 13, held 13th | 0.76% | 8.1K | 0% | -0.1 points | |
| 14, moved from 15th to 14th | 0.34% | 3.6K | +89.5% | +0.1 pointsmoved from 15th to 14th | |
| 15, moved from 14th to 15th | 0.18% | 1.9K | -20.8% | -0.1 pointsmoved from 14th to 15th | |
| 16, held 16th | 0.17% | 1.8K | 0% | 0 points |
34.5%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.9 points.
2.
Mini GT16%
Held 2nd. 170K estimated branded searches, 0% vs prior month. Share -1.4 points.
3.
Matchbox15.5%
Held 3rd. 165K estimated branded searches, +50% vs prior month. Share +4.3 points.
4.
Tomica9.5%
Held 4th. 101K estimated branded searches, +5.1% vs prior month. Share -0.3 points.
4.9%
Held 5th. 52.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.
Bburago4.6%
Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
7.
Maisto4.6%
Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
2.7%
Held 8th. 28.7K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.1%
Moved from 10th to 9th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
10.
AUTOart1.7%
Moved from 9th to 10th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.
Inno641.4%
Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.
Tarmac Works1.1%
Held 12th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
13.
Greenlight0.76%
Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
14.
Welly0.34%
Moved from 15th to 14th. 3.6K estimated branded searches, +89.5% vs prior month. Share +0.1 points.
15.
Corgi0.18%
Moved from 14th to 15th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
16.
Solido0.17%
Held 16th. 1.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Bburago and its closest rivals
Every comparison with Bburago
15 comparisons
How has branded search demand for Bburago changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Bburago worldwide fell from 60.5K to 49.5K.
- Across the 12 months ending October 2026, Bburago’s share of searches among diecast model brands worldwide decreased from 6.7% to 4.6%.
- Across the 12 months ending October 2026, Bburago’s share of searches among diecast model brands worldwide peaked at 6.7% in November 2025 and was lowest at 3.7% in July 2026.
- Across the 12 months ending October 2026, Bburago fell from 5th to 6th among diecast model brands worldwide.
How did search popularity change for diecast model brands worldwide in October 2026?
6 changes
In October 2026, Matchbox gained share of searches among diecast model brands worldwide, from 11.2% to 15.5%.
In October 2026, Bburago gained share of searches among diecast model brands worldwide, from 4.1% to 4.6%.
In October 2026, Maisto gained share of searches among diecast model brands worldwide, from 4.1% to 4.6%.
In October 2026, Hot Wheels lost share of searches among diecast model brands worldwide, from 37.4% to 34.5%.
In October 2026, Mini GT lost share of searches among diecast model brands worldwide, from 17.3% to 16%.
Tomica’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 12.7% to 9.5% in October 2026.
How are Bburago’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bburago’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bburago
Who owns Bburago?
Bburago is owned by May Cheong Group. Brandwave does not track any other brands owned by May Cheong Group.
Do you work for Bburago? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bburago your brand?
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