Brandwave

Hot Wheels vs Tomica:Which is more popular?

In October 2026, Hot Wheels had more branded searches than Tomica among diecast model brands worldwide. Hot Wheels had about 368,000 branded searches, while Tomica had 101,000. Hot Wheels made up 34.5% of all diecast model brand searches we track, and Tomica accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about diecast model brands, Hot Wheels appeared in all five answers and Tomica in two. Hot Wheels was mentioned before Tomica in every answer.

Among diecast model brands worldwide in October 2026

Who do people search for more?

Hot Wheels, about 4 searches for every 1 for Tomica

Hot Wheels 368K searchesTomica 101K searches

Who does AI mention more?

Hot Wheels, mentioned in every answer we collected

Hot Wheels in 5 of 5Tomica in 2 of 5

Who does AI recommend more?

Hot Wheels, named ahead of Tomica in every answer

Hot Wheels first in 5Tomica never first

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Top diecast model brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hot Wheels appeared in all five answers. Tomica was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hot Wheels was listed before Tomica in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hot Wheels1st
  2. Mini GT2nd
  3. Matchbox3rd
  4. Greenlight4th
  5. Maisto5th
  6. Tarmac Works6th
  7. Inno647th
  8. Kaido House8th
  9. AUTOart9th
  10. +2 more
  11. Tomica12th
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Wheels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mini GT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matchbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AUTOart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenlight4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaido House3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maisto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Inno643 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarmac Works3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tomica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about diecast model brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Hot Wheels or Tomica more popular in search?

This chart shows how often people search Google for Hot Wheels and Tomica by name. Each line represents a brand's share of searches for all 16 diecast model brands we track, month by month, from English-language searches worldwide.

Hot Wheels and Tomica among diecast model brands worldwide, by month

Share of searches by month for Hot Wheels, Tomica. The figures are in the table below the chart.

View monthly share of searches table
MonthHot WheelsMini GTMatchboxTomicaKaido HouseBburagoMaistoMajoretteMinichampsAUTOartInno64Tarmac WorksGreenlightWellyCorgi
Nov 202533.4%18.9%8.2%10.2%4.8%6.7%6.7%1.8%2.5%2.5%1.3%1.3%1.1%0.27%0.27%
Dec 202536.2%16.8%8.9%11.1%4.2%6%6%1.9%2.7%2.2%1.2%1.2%0.97%0.24%0.24%
Jan 202633.7%19.1%6.8%10.8%4.9%5.5%6.8%2.2%3%2.5%1.7%1.4%1.1%0.27%0.27%
Feb 202631.4%21.8%7.7%11.8%5.5%4.2%5.2%3.1%2.3%2.3%1.5%1.5%1%0.24%0.24%
Mar 202630.5%21%9.2%11.4%5.3%5%5%3%2.7%2.2%1.5%1.5%1%0.24%0.24%
Apr 202631.2%21.5%9.4%11.7%4.4%4.2%5.1%3.1%2.3%2.3%1.5%1.5%1.3%0.24%0.24%
May 202630.9%21.3%9.3%11.6%4.4%4.2%5.1%3.7%2.3%2.3%1.5%1.5%1.2%0.24%0.24%
Jun 202630.4%20.9%9.1%11.4%5.2%5%5%3.5%2.2%2.2%1.5%1.5%1.2%0.23%0.2%
Jul 202634%19.2%8.3%12.7%5.9%3.7%4.6%3.3%2%2%1.4%1.4%0.91%0.21%0.18%
Aug 202633.4%18.9%10%10.7%5.8%4.5%4.5%3.2%2%2.5%1.6%1.3%0.9%0.21%0.21%
Sep 202637.4%17.3%11.2%9.8%5.3%4.1%4.1%2.9%1.8%1.8%1.5%1.2%0.82%0.19%0.24%
Oct 202634.5%16%15.5%9.5%4.9%4.6%4.6%2.7%2.1%1.7%1.4%1.1%0.76%0.34%0.18%

How has branded search for Hot Wheels and Tomica changed worldwide over the last 12 months?

3 findings
  • Hot Wheels was ahead of Tomica in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Hot Wheels’ share of searches among diecast model brands worldwide moved from 33.4% to 34.5%, and its estimated monthly branded searches moved from 301K to 368K.
  • Across the 12 months ending October 2026, Tomica’s share of searches among diecast model brands worldwide moved from 10.2% to 9.5%, and its estimated monthly branded searches moved from 92.1K to 101K.

How did search popularity change for diecast model brands worldwide in October 2026?

2 changes

  1. In October 2026, Hot Wheels lost share of searches among diecast model brands worldwide, from 37.4% to 34.5%.

  2. Tomica’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 12.7% to 9.5% in October 2026.

How are Hot Wheels’ and Tomica’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hot Wheels’ and Tomica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hot Wheels

1 branded search term

  • hot wheels cars

Tomica

2 branded search terms

  • tomica
  • tomica cars

How the Brand Demand Index is measured

Other head-to-heads among diecast model brands

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